While we've seen many data-driven developments, the emergence of generative AI is somewhat surprising. It's yet another disruption in a long line of shifts impacting media. EBU is steadfast in its commitment to serve as a guiding light for Members in this complex area. AI impacts all workflows and must, therefore, be approached holistically. We should not consider AI strategies, but integrate AI into our overall strategies. This paper brings together the early learnings of some of our Members: 10 tangible tips that almost read as a checklist.

Artificial intelligence (AI) is at the forefront of the public debate. With the impact of AI set to become so great, the Media Intelligence Service (MIS) has produced this report to provide clearer insights into how PSM organizations are grappling with the fast-growing AI market. So far, PSMs have been quick to respond to advances in Generative AI, with 76% having updated their business strategy since the release of ChatGPT. Find out who the main players are, the challenges ahead, and the AI state of play in PSM organizations. You can take a closer look at AI usage for PSM, specifically strategy, level of usage, ethics, staff and budget dedicated...

The recent acceleration in the capabilities and availability of generative AI tools means they're likely to have a significant impact on the production and distribution of news content. The EBU has created a cross-departmental and cross-committee task force to study the topic. Initiated by the News and Digital committees, and coordinated by the AI and Data Initiative (AIDI), the EBU Task Force on Generative AI consists of representatives from the News Committee, Digital Committee and Technical Committee, together with the departments of Technology & Innovation, News, Media, and Legal & Policy, as well as expert members. Together, the EBU Task...

Why does one piece music reduce us to tears, while another induces downright revulsion? Science has no satisfactory answer to this question but, unquestionably, when we evaluate a piece of literature, art, drama, dance, or music, it’s our feelings that cast the deciding vote. Last year, Spanish public broadcaster RTVE sought to shed light on musical preference by having a symphony orchestra perform AI-generated music to an unwitting audience. Can machine-written music speak to the human soul? And how else might AI be utilized to enhance RTVE’s audience experience?