CONFERENCEDepartment / Unit Media Intelligence Radio TV

EBU Knowledge Exchange 2014

Reaching Young Audiences: The Fragmented Media Landscape as an Opportunity for Public Service Media.

The EBU Knowledge Exchange brings together EBU Members, media professionals and communication scholars, presenting a unique opportunity for ideas sharing and fostering new collaborative partnerships; building a bridge between the worlds of academia and media.

In this 2014 edition, the conference focused on the effects of media fragmentation and the growing multiplicity of content and services on the behaviour of young audiences. The aim was to explore the opportunities for public service media to reach young people and remain a relevant point of reference in this changing media landscape.

TARGET AUDIENCE

  • EBU Members, particularly audience researchers and media strategists
  • Media and communications scholars
  • Other media professionals in fields relevant to the event theme

NEWS

10 Oct - EBU KNOWLEDGE EXCHANGE DEVELOPS THE BIGGER PICTURE ON REACHING YOUNG AUDIENCES

PRESENTATIONS

You can find below the individual presentations from this year's EBU Knowledge Exchange. You can also download all the presentations as .zip file.
 

KEYNOTE SPEECHES

"Public Service Media and the Young: Media use and challenges to democracy from a Nordic horizon"

Dr Ulla Carlsson, NORDICOM / University of Gothenburg

"The youth are alright - but what about PSB content?"

Dennis Christensen, DR (Danish Broadcasting Corporation)
 

SESSION 1: INSIGHT, INSPIRATION, INNOVATION

"Risk and Rebel"

Sharon Green, Radio Results International

"Transforming Audiences: The Media Life of the Young"

Dr Jakob Bjur, TNS-Sifo / University of Gothenburg

"No apocalyptic future for television"

Alexandre Callay, Eurodata TV Worldwide
 

SESSION 2: MEDIA INTELLIGENCE

"The Future of Television in Europe"

Ben Keen, IHS Technology

"Youth and Media in Europe"

Francesca Cimino, EBU Media Intelligence Service
 

SESSION 3: YOUNG PEOPLE AND NEWS

"Young People and News"

Riikka Lätti, EBU Media Intelligence Service

"Young People and News" (supporting slides)

Dr Sascha Hoelig, Hans Bredow Institute

"Young People and News" (supporting slides)

Dr Sjoerd Pennekamp, NPO

Picture Gallery

Photos by Ausi Petrelius

Details

Date: 06 Oct 2014

Open/Public

Venue

Norra Latin / Stockholm City Conference Centre

Event contact

Rachel McGowan

Media Intelligence Service, EBU
Tel: +41 22 717 2297
mcgowan@ebu.ch

PROGRAMME

Download the full event programme

Additional Event Details

Last year’s event page

Partners

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