| Face the complexity of management in Public Service Media. Use marketing to give a strong position of public Broadcasters in a highly competitive market with a series of EBU Master Classes on integrated case studies. | | |
Calendar
| | Working group in charge of preparing the ASBU Training Forum 2010 | 2-4 February 2010
ASBU Training Center, Damas | ----- |
|  | Master Class on Trailers | 30-31 March 2010
EBU, Geneva, Switzerland
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| | | Master Class on Sports Trailers | 1-2 September 2010
EBU, Geneva, switzerland | | | | Marketing Cultural Radios | 5-6 October 2010
Park Inn hotel Prague, Czech Republic | | | EBU TRAINING Assembly
"How do Public Service Media compete" | 21-22 October 2010
UAB, Barcelona, Spain | | | | Master Class on Strong brands need strong partners | 2-3 November 2010
EBU, Geneva, Switzerland | |
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| | | Alumni network | Every person who has even participated in an EBU TRAINING course is part of the EBU TRAINING Alumni Network. | | | | >> Contact us for more info |
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| | | | Read about |
Putting a value on training
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| Training programs generate greater value for organizations when the curricula reflect key business performance metrics. Testing real-world outcomes is crucial. A case study of the Boys & Girls Clubs of America illustrates how organizations can make the most of their outlays for training programs by understanding which of them create business value, and how. (...) Extract from:
McKinsey Quarterly JULY 2010
Article written by Jenny Cermak and
Monica McGurk >> Read this article (pdf) |
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