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Never stop tuning into radio Brand building is ideal for Radio. It gives the radio broadcasters a chance to connect with an audience, build a relationship and reach listeners in the right environment. This seminar will demonstate that the creative use of new distribution platforms offers outstanding return on the media investment. Today, a clear trend stimulates radio stations to intensify and diversify their marketing strategies. Marketing campaigns can reinforce brands, visibility and positioning on the market. This seminar is an opportunity to build a new network of branding, marketing and communication
managers from EBU Radio Member organizations. EBU Radio Department and EBU International Training have joint their efforts and experience to launch. Learn from experts and share their creative success stories with them : CHAIRPERSON Sue Lynas
Head of Marketing, Communications & Audiences, BBC Audio & Music, United Kingdom
>> read her biography |  |
SPEAKERS SESSION 1: CURRENT RADIO BRANDS AND THE CHALLENGES AHEAD Emerging voices - Comparative European Market research
by Alexander Shulzycki, EBU, Switzerland
>> read his biography |  |
Marketing ORF Radios – a basket of strong brands
by Gudrun Neunteufel, ORF, Austria
>> read her biography | 
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BBC Radio 2, a successful brand : the challenges of large markets
by Sue Lynas, BBC Audio & Music read her biography here above |
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Tap into your listeners' identity - making radio personal
by Christian Rauch, Swedish Radio, Sweden
>> read his biography |  |
SESSION 2 - HOW DO WE CELEBRATE OUR HERITAGE WITHOUT LOOKING OLD AND TIRED Bulgarian Radio celebrates in 2005 its 70th Anniversary
by Stefan Radovanov, BNR, Bulgaria
>> read his biography |  |
Reflections on celebrations that marked the 75th and 80th years of RTE Radio. Where is the public value?
by John-Paul Coakley, RTE, Ireland
>> read his biography |  |
SESSION 3 - TRENDY, SEXY BRANDS FOR PUBLIC SERVICE
BBC Radio 1
by James Wood, BBC Radio1, United Kingdom
biography not available | |
SESSION 4 - THE TRANSITION FROM MARKETING RADIO TO MARKETING AUDIO Radio Fades, but Audio Shines Through
by Alejandro De Pablo, Director of Marketing, Cadena SER and Union Radio, Spain
>> read his biography | |  |
Marketing Audio in an Interactive world
by Jonathan Marks, Critical Distance BV, NL
>> read his biography
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