Date and time 

The Master Class will start on Tuesday 2 November at 13:00 and will finish on Wednesday 3 November at 13:00.

EBU TRAINING is inviting you for a networking dinner on Tuesday 2 November at 19:30.   

For whom 

What outcomes for you   

Description 

Building knowledge with inspiring cases

The long-standing EBU TRAINING Marketing seminars have come to an end. 

It is time to take a step further with new experiences, in line with Marketing professional’s demanding and competitive world.

EBU TRAINING  is setting up a series of Master Classes based on selected integrative case studies. Each Master Class will tackle one specific topical case, with an in-depth analysis of the issues and challenges, driving inspiration and extracting key learnings.

Each Master Class is unique, and concentrates on one theme. Yet, each course builds upon each other to create a learning workflow on major trends in Marketing and Branding.

A solid Brand requires strong partners

How do you build successful long-term relationships that will benefit your brand? 

How to keep your brand relevant?

NRK will be our first integrative case study. 

We will look at how a long-term partnership with an external branding agency has strengthened the brand.

We will go through the brand time-line of the visual identity of NRK over the last 12 years.

The key points from this case are:

• How NRK has successfully managed to keep their brand vibrant and relevant whilst working with external partners as well as using internal design departments. 
• What makes an ideal process as your Brands evolve and change to meet the new challenges of modern Broadcasting.
• How NRK has rationalized the way in which they speak to target groups                    

Content    

Module 1: Can a broadcaster be a Brand?
Module 2: The A to Z of the ideal process of Brand evolution
Module 3: User-centric approach
Module 4: Youth and the importance of technology (Social Media as a tool for brand evolution)
Module 5: Working with an agency without losing your authenticity
Module 6: NRK - Kemistry - a history of collaboration

>> detailed programme

Trainers 

The Master Class will be delivered by Carmen Alzner, a highly experienced independent media and communications adviser, Omar Honigh, an international expert in branding who manages London-based branding agency, Kemistry and Cecilie Lyng, Head of Brand at NRK.

Carmen Alzner Carmen has 24 years experience in the communications industry and began her career as a radio-presenter and -journalist in Germany. Since then she has been sharing her marketing, promotion and design expertise with TV and radio stations by managing and facilitating branding and promotional initiatives for a wide array of broadcast clients. As Senior Vice President and Managing Director, Carmen was for 10 years responsible for all initiatives for PROMAX & BDA Europe, Middle-East and Africa as well as oversight and planning for its events and conferences. Based in London, Carmen is since November 2006 working as an independent media and communications adviser and for the last two years has also been working again journalistically and directs documentaries.	>> more
Omar Honigh Omar, a Dutch national, started his career at the BBC where he worked at BBC Production in the broadcast design department.  After 8 years he decided to change broadcast for branding and moved to Lambie-Nairn before changing to Kemistry (http://www.kemistry.co.uk/) where he is Managing Director since 2006.  Omar is an experienced brand professional and has worked on complex branding projects such as NOS (Netherlands) NPO (Netherlands) NRK (Norway), but also on corporate branding projects for Wines of Hungary to name a few.  Besides working in branding, Omar and his partner have a winery in Hungary.	>> more
Cecilie Lyng Head of Brand for the Norwegian Public Service Broadcasting Company, NRK She trained as a designer at Ravensbourne College of Design and Communication, England. Her first job was at TV2 Norway as a designer, where she first got involved in channel branding. In the late nineties she worked on a variety of projects, to join NRK as Head of Design. In 2003 her role developed and she became Head of Brand. The NRK team have worked on all aspects of the brand development for which they have won many awards.