When: 27th & 28th February 2008
Where: Casa de la Convalescència, Barcelona 

Room: Aula Magna

MMR08 is a two-day event to understand the impact of new technologies on the way we produce and consume content. Speakers will explore the most important trends in New Media, where the biggest assets are ideas. 

The event aims to give participants an overview of the most important developments affecting their day-to-day work. Participants will hear new ideas, see what others are doing and discuss key trends.  

DAY ONE 

10.00 Welcome 
Speakers: Josep Maria Martí (Deputy Director General; Cadena Ser); Raina Konstantinova (Radio Director; EBU)

10.15 Keynote Session: Measuring Success   
The opening session looks at how broadcasters measure success in the age of Web 2.0 and the Long Tail. Speakers will debate the importance of traditional audience metrics and the need to measure qualities such as relevance and trust.

Chair: 
Michael Mullane (Head of Radio News, Sport & New Media, EBU) 

Speakers: 
Robert Freeman (Head of Video, Guardian)
Alain Massé (Executive Director, SRF)
Wilfried Runde (Coordinator Innovation Projects, DW)
Ewan Spence (Vice President, The Podcast Network; Freelance Journalist)

11.45 Coffee

12.00: Blogs and Online Communities 
This session looks at how media companies are using blogs and social networks to add value to their content, increase trust and engage in conversation with their audiences. 

Chair: 
Rutger Beckers (Internet and Mobile Manager, VRT) 

Speakers: 
Hannah Beutler (Lawyer, SWR) - 'Blogging in a Hostile Environment'
Marc Gonnet (Marketing Director) & Hervé Lenoir (Head of Digital Project, Europe1) - 'Radio for the Facebook Generation'
Reimar Schmidtke (Head of New Media/Multimedia, MDR) - 'mySputnik'

13.30 Lunch 

15.00: Useless Generated Content? 
Speakers will debate the pros and cons of devoting resources to content created by amateurs.

Chair: 
Robert Freeman (Head of Video; Guardian) - 'Multimedia Meets Newspapers'

Speakers:
Jan-Philippe Schlüter (Senior Editor DasDing, SWR)
Reimar Schmidtke (Head of New Media/Multimedia, MDR)
Ewan Spence (Vice President, The Podcast Network; Freelance Journalist)

16.30: Opportunities in Europe for Creativity Online
This session looks at funding opportunities for New Media projects, as well as the EU Commission’s plans to encourage more creativity online and on mobile devices.

Chair: Michael Mullane (Head of Radio News, Sport & New Media, EBU)
Speaker: Anna Cichocka (Policy Officer, EBU Brussels Office)

17.00 End of Day One

DAY TWO

09.30: Making Radio Interactive   
Some impressive and dynamic examples of how radio broadcasters are embracing interactivity and providing their audiences with more choice

Chair: 
Reimar Schmidtke (Head of New Media/Multimedia, MDR) 

Speakers: 
Rutger Beckers (Internet and Mobile Manager, VRT) - 'Radio Active Player'
Kristina Perez (Senior Producer, SR) - 'Radio Monkey'
Santiago Miralles (General Manager, CCRTV) - 'iCat fm'
Brett Spencer (Head of Interactivity, BBC Radio Five Live) - 'Radio on the Telly'

11.30 Coffee

11.45: Eurosonic 
The Eurosonic Festival is Europe's premier showcase for new artists from across the continent. Thanks to input of the EBU every year at the festival radio stations present and support young performers.

Chair: 
Michael Mullane (Head of Radio News, Sport & New Media, EBU)
 
Speaker: 
Laurent Marceau (Head of Eurosonic; EBU) - 'When Radio Rocks'

12.15: Football Pitch 
The Euro 2008 football tournament will take place in Austria and Switzerland in June. The event affords a unique opportunity to create a conversation between web users in the 16 qualifying countries.

Speakers: 
Michael Mullane (Head of Radio News, Sport & New Media, EBU)
Brett Spencer (Head of Interactivity, BBC Radio Five Live)

13.00 End of Day Two

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