Speak to your senses. What you hear and what you see: the sound and picture quality you want is not always what you get...   

Will broadcasters meet the challenges of audiovisual quality versus costs and bandwidth?   

How to bridge the technology and costs of quality with what the audience wants?   

It's a fact. Public Service Broadcasters are required to offer a level of audiovisual quality that is acceptable for the user in the home and on the move. But it has only recently become a burning question since Public Service Broadcasters have been thrown into the business and competition arena. 

Audiovisual quality is affected in several areas of the broadcast chain. But two key areas seem to be critically important for modelling broadcast quality: digital compression technologies and the presentation equipment in the home. These technologies are explained and put into the context of business and audience requirements.

This seminar will help strategists, marketers and technologists to understand and discuss the challenges of delivering higher quality. It will enable them to understand how and where the best quality can be provided in the broadcast chain, and compare quality against costs.

The seminar is constructed in a way that non-technology executives be involved with strategic issues in sessions 1 and 4, and should ideally be accompanied by an engineer so as to follow the more technical parts of the seminar (sessions 2 and 3).

More information 

  For more general information on the 
     seminar, click here. 

  Click here for the programme 

  Click here for the registration form. 

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