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The Tour de France
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The centenary Tour has generated new records in terms of
television audiences. In France, during the first two weeks of the race, France 2
recorded an average of 4,200,000 viewers, 600,000 more than in
2002, with an audience share of 47.2%.
 | | During the same period, France 3, working on a complementary basis
with France 2, attracted an average of 2,700,000 viewers with an
audience share of 29.25% – an increase of 5 points over the
previous year.
The highest rating stages were those in the Alps: 6,600,000
viewers for France 2 on July 13 (59% market share) and 4,300,000
for France 3 on July 14 – its top audience figure for the whole
Tour. During its live broadcasts, Eurosport attracted an average of
2,000,000 viewers, doubling last year's figure. In the rest of Europe, the 4.5 hour broadcast of the Bagnéres de
Bigorre - Luz Ardiden stage on
21 July, saw ZDF attract over 3,500,000 viewers. NOS recorded close
to 1 million viewers
(60% audience share), VRT 800,000 (75.8% market share) and
Denmark's DR1 714,000 viewers (49.5% market share).  | | These figures were topped on July 27, for the Ville
d'Avray-Paris stage: ZDF attracted 5,540,000 viewers, RAI3
1,500,000, NOS 1,400,000 (59.4% market share), VRT 609,000 (64.8%
market share) and Norway's TV2 235,000 viewers (52.8% market
share).
© EBU 2005 Latest update 08.11.2005
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