Geneva/Amsterdam, 10 April
2003: The Nordvision broadcasters, with the coordination
of the EBU Television Department, are to make 319 hours of quality
programming available to countries in the Baltic region and the
Balkans.
Nordvision Chairman Leif Jakobsson (SVT,
Sweden) signed the agreement today at the EBU TV Assembly in
Amsterdam.
In a gesture of support and solidarity, YLE
(Finland), SVT (Sweden), DR (Denmark), NRK (Norway) and RUV
(Iceland) have gathered some of their best drama and children’s
programming from recent years, and are offering it to broadcasters
in the Baltic region and the Balkans.
The nine recipients are: LRT (Lithuania),
LTV (Latvia), ETV (Estonia), TVR (Romania), BNT (Bulgaria), MKRTV
(Macedonia, FYR), RTVSH (Albania), JSBH (Bosnia-Herzegovina) and
RTK (Kosovo).
Programmes on offer include 319 hours of
popular drama, top crime series, live action films and
documentaries for children. Members can pick and choose which
titles they wish to broadcast.
Bjørn Erichsen, Director of Television at
the EBU said the Union hopes that other broadcasters will follow
suit and make similar packages of their programming
available. "Some Members have already indicated
their willingness to help out smaller broadcasters and we will be
following up these generous overtures in the coming
months.” Anna Vasova, head of Collections and Exchanges in
the department, said she was delighted at the quality of the
programmes which were put forward, and added: “The
offer has been very well received by the Members for which it was
intended, and this will be an important tool for them in their
competitive markets.”
The EBU sees a joint benefit in such
ventures. Smaller Members get access to a range of appealing
programming, which might otherwise be out of their financial reach.
And the project opens opportunities for new relations and future
cooperation for the donating Members.
Contact
Anna Vasova
EBU TV Department
Head of Collections and Exchanges
Tel: +41 (0)22 717 2823
vasova@ebu.ch