EBU key messages on hybrid systems  Adopt common solutions for hybrid systems
It is important for hybrid systems to use common standardized technical solutions (e.g. HbbTV, MHEG-5, YouView, etc.) to allow broadcasters to link their traditional broadcast content to their broadband offers. Using different systems in the same market can be a major barrier to the success of this new technology.
Ensure that broadcasters’ content is displayed unaltered and is easily accessible by all viewers
Broadcasters make considerable investments in programmes and services, so they have a vital interest in ensuring that the content they provide can easily be seen by viewers unaltered, without unwanted overlays, and in high quality. Provide a safe viewing environment, especially for minors
Although hybrid systems offer great opportunities, they may also provide access to Internet content that is hardly regulated at all and is therefore unsuitable for children. EU broadcasters call upon providers of hybrid services to protect the quality and safety of the viewing environment on hybrid platforms. Modernize copyright and address data protection
A modern, easy and coherent rights clearance system needs to be adopted for all broadcasters’ services in the digital era, so that audiences can access content wherever and whenever they want. This is fundamental for the future development of hybrid systems. Adequate safeguards against copyright infringement and data protection concerns should also be taken into account when hybrid systems are being developed. To read the complete EBU viewpoint on hybrid systems
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