Event outline
Join decision-makers and experts at the EBU Brussels office on 1 March 2012 to discover how public service media (PSM) facilitate citizenship through media literacy – a key objective of the Digital Agenda for Europe.
During the morning session, a TV show will highlight how PSM and their partners connect with their audiences across Europe through a diverse range of projects involving key stakeholders.
In the afternoon, PSM professionals, literacy experts, European policy makers, civil society representatives and programmemakers will have the opportunity for a hands-on debate during parallel workshops.
One workshop will focus on a discussion of media literacy and empowerment towards democracy. In the other, participants will work towards creating a ‘toolkit’ to promote the principles of media literacy across the broadcast media and facilitate further exchange and cooperation with potential partners.
Click here to download the programme (pdf).
EBU key messages on media literacy
Bridging the digital divide
PSM play a central role in promoting media literacy through awareness programmes by ensuring universal access to quality content and modern distribution platforms. PSM help audiences to watch their programmes objectively and to connect and engage with different media platforms in order to effectively benefit from their services.
Inform and empower citizens to democracy
In an environment where citizens are beset by information, PSM help citizens understand how media work, how they influence our lives and how best they may be used. Through various programmes, online services and initiatives, they enhance critical understanding, participation and active citizenship in the public sphere.
Creating a trusted space
PSM empower citizens to use evolving media technologies: to stimulate creativity, audience participation and innovation. PSM are particularly committed to creating a safe, creative online digital environment for children and young adults. Campaigns, online tools and cross-media programmes enable children and others to take an active part in the media world.
