CONFERENCEDepartment / Unit Media Intelligence

EBU Knowledge Exchange 2015

The EBU Knowledge Exchange brings together EBU Members, media professionals and communications scholars for a day of discussion and ideas sharing around a current issue affecting public service media (PSM).

The topic for this year's event was PSM Contribution to Society, building on the key project being led by the EBU’s Media Intelligence Service, which analyses how to evaluate and communicate the positive impact that public service media have on society.

The event discussed the benefits that PSM generate for the market, the national economy, the civil society and the individuals. The idea was to develop a framework to assess PSM’s contribution, identifying indicators, best practices and new ideas. To achieve this, the event included a programme of participative activities alongside inspiring keynotes and presentations.

Attendees heard from a diverse range of speakers, including several invitees from outside the media sector. They shared their challenges and success stories, showcasing how their organization has approached the task of demonstrating the value they provide to citizens.

New this year

This year’s event included a second day exclusively for EBU Members. In this workshop several broadcasters reported on how they assess their contribution to society, leading to a group discussion with a particular focus on the methodology used and the challenges to overcome.

Target audience

  • EBU Members, particularly strategy, research and communications representatives
  • Media and communications scholars
  • Other media professionals in fields relevant to the event theme

Interviews

How important is it to measure impact? How can we communicate better the value delivered by PSM?

Picture gallery

Photo credit: Maxime Landini

 

Presentations

 Keynote: PSM in the 21st century: What value and which values? - Prof. Gregory F. Lowe, University of Tampere
 Session 1: Global Impact Model - Ana Andueza, Deloitte Spain
 Session 1: The Impact of Culture - Beatriz Garcia, University of Liverpool
 Session 2: Rallying support through open dialogue and engagement - Hildur Hardardottir, RUV (Icelandic Public Broadcaster)
 Criticism and (Re-)actions - Per-Erik Wolff, ARD (Germany)  members only
 Horizon approaching: PSM reloaded - Klaus Unterberger, ORF (Austria)  members only
 'Measuring' contribution to society - Tomas Coppens, VRT (Belgium)  members only
 

ADDITIONAL MATERIALS

 

Interviews

Details

Location: EBU Headquarters, Geneva

Date: 14 - 15 Sep 2015

Open/Public

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Event Report


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KEYNOTE


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Contact details

Roberto Suarez Candel
Head of the Media Intelligence Service (MIS)