As part of the Music and Radio 60-minute sessions organized by the EBU Music Unit, we are looking at how to create content that lives successfully across different platforms. You’ve got a great audio product, but how do you reach an audience that aren’t engaged already? How do we use this to find new audiences for our programmes?
This session looks at ways to evolve our production processes from the beginning, expanding thought processes ahead of time and thinking outside of the linear radio box to better understand how to sell our audio to audiences across varying platforms.
Will Wilkin, Commissioning Executive, BBC Sounds
Christoph Lindemann, Music Strategist for PULS, Bayerischer Rundfunk
Antoine Mairé, Head of digital content coordination, Radio France
Niklas Rudolph, Editor Classical Music & Digital Product Development, WDR
