For a very long time (well, forever, really…) radio genres/profiles have dictated the music content of channels. It is still the norm to be fair. However, with the surge of on-demand programmes and a real change in listeners’ behaviours and tastes (reacting much more to sounds, moods and activities), some radios are experimenting with new services, foregoing traditional categorizations. The session will showcase recent initiatives.
Head of Audio Strategy, BBC (United Kingdom)
Head of Music, DR Culture, Debate and Music, DR (Denmark)
