Description Transmedia storytelling: change your way of building stories Through the study of the transmedia series "Alpha 0.7 - Total Control" made by the German public broadcaster SWR, explore the creative challenges of transmedia storytelling. Whether you are looking to expand an existing TV or radio project or thinking of building a new story around the transmedia concept, this interactive course will take you through the necessary steps to develop your story universe and carry out a successful transmedia project. The Master Class will focus on the following elements: - the role of the audience and how they experience interactive media,
- the editorial perspective,
- the workflow and how to bring all the elements together in a coherent and strategic way,
- the rollout strategies.
"Alpha 0.7 – Total Control" transmedia series by SWR, Germany
|  | "Alpha 0.7- Total Control" is a narrative cosmos that is telling a story using many different media and thus giving the story multiple layers. At the center of the transmedia project is the six-part television mini-series. Parallel to the series airing on television, SWR enriched the story with a Radio show "SWR 2 Jungle", dramatic podcasts, and Internet postings. http://www.alpha07.de/en |
Date and time The Master Class starts on Tuesday 21 February at 13.00 and finishes on Wednesday 22 February at 15.00. Participants are invited to a networking dinner on Tuesday at 19.30. Full details are given during the Master Class.
For whom - | Scriptwriters and script editors in fiction, drama, documentary and entertainment. | | - | Producers. | | - | Directors. | | - | Editorialists. |
Outcome | - | Analyse a script and determine its transmedia potential & story opportunities. Practice by sketching your own story. | | - | Understand how to match your audience, your content, and your platforms. | | - | Use the transmedia tools and concepts to engage your creativity: decide which elements of the story to release, in which order and on which platform. | | - | Underline the roll-out and continuity strategies. |
Content - Expanding existing storyworld for a multiplatform declination - timeline territories and platforms using "Alpha 0.7 - Total Control" case
- Incubation and story bible development
- Media partners and platforms
- Rollout strategies, control and fans.
Practical story-based exercises are included in each module. 
Training Team TRAINER: Alison Norrington Alison Norrington is an English author, PhD researcher, transmedia writer/strategist/producer and CEO at storycentralDIGITAL. She is Online Community Manager for TEDx Transmedia (Geneva, Sept 2010) and consults to publishers and university presses globally on utilising social media and transmedia strategies (...) >> read more |  |
| | | How to apply for a grant/scholarship | |
| Practical information | | | | Registration fee | 750 Euro/pers. | | | | The price includes tuition and course material, coffee breaks and a networking dinner. It does not include travel costs to and from Geneva nor hotel accommodation. | | | | Payment | | Upon registration an invoice will be sent to you. Payment is due upon receipt of invoice by bank transfer to the account mentioned on the invoice. | | | | Cancellation policy | | Registration fees will not be refunded. However, your organisation may send an alternative delegate. | | | | EBU TRAINING reserves the right to cancel the course for any reason. Participants will be notified by email. EBU TRAINING will not be liable for any travel expenses, other expenses or any consequential loss arising from such a cancellation. | | | | Venue | EBU headquarters
L'Ancienne-Route 17A
Grand-Saconnex / Geneva
Switzerland >> click here to get exact location & directions | | | | Hotel accommodation | Hotel reservations have to be made personally by contacting the hotel of your choice directly >> list of hotels offering special rates (pdf) | | | | Language | | English | | | | Group size | | 10-14 participants |
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| Helene Rauby-Matta
Business Development Manager
EBU TRAINING
Tel: +41 22 717 24 21
E-mail: training@ebu.ch |
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