Face the complexity of management in Public Service Media. Use marketing to give a strong position of public Broadcasters in a highly competitive market with a series of EBU Master Classes on integrated case studies.
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Calendar
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| | | Past activities |  | |
| | | | EBU TRAINING Faculty | | |  | Jonathan Mark
Cross-media storyteller He inspires and leads sideway thinking in organizations willing to evolve. | Jonathan interprets what the audience is saying into practical strategies for broadcasters. Jonathan delivers the EBU Workshop on Shape your own integrated Media Strategy. | | |  | Martin Poole
Sway Media, United Kingdom | Martin is a media and brand consultant advising broadcasters and agencies on brand strategy, positioning, marketing and promotion. Read more about Martin at this link He deliveres Master Classes & Workshops on: - Sports Trailers
- Formulating your Brand Challenge, replying with Creative Marketing
| | |  | Douglas C. Clemensen, Partner in Clemensen rovitto Inc. | Doug is a consulting and market research firm that has served more than 100 TV, cable, and radio clients in the United States, Canada, and the United Kingdom. The firm specializes in news, news marketing, and the development of media brands. Read more about him at this link In 2011, Doug delivered Master Classes on the following topic: - "News 12 Network", a News Branding case
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