Learn from two case studies, Channel 4' & NOS3, on how to develop an effective Social Media strategy for your organization In this interactive Master Class, you will: - Understand what using social media is really about for a broadcasting company.
- Learn and test a 5-pillar method to help you plan an effective and sustainable Social Media strategy for your organization or your department.
- Review a practical course of action to integrate social media in your programmes, marketing or communication policies.
Date and time The Master Class will start on Monday 12 March at 13:00 and finish on Tuesday 13 March at 13:00. Participants are invited to a networking dinner on Monday evening at 19:00 at the Café du Soleil, Petit-Saconnex.
Full details will be given during the Master Class.
For whom - | Social Media community editors, new media and multimedia editors, News and Programme managers, Communication and Marketing managers. |
Outcome - | Learn how to plan an effective strategy for using social media in your organization. | - | Learn techniques to explain simply and clearly the value of social media to colleagues. | - | Analyze examples of workflow and best practices. | - | Understand key issues regarding the risks of using social media and how to write guidelines to try to limit these risks. |
Content Programme highlights Case studies : Channel 4 (TV) News & NOS on 3
The 5 Steps to Building a Social Media Strategy
Guidelines and ethical/legal dilemmas
Trainer Justin Kings Justin Kings has more than 20 years experience in broadcast journalism. He has recently been hired by Bauer Media to head up news operations at a number of its radio stations in the UK. Justin has acted as consultant for BBC radio, locally and nationally, and he has given social media training to 28 public service broadcasters in 2010! Previously, he ran news and programmes at BBC London 94.9, achieving the radio station's highest ever audience and he was Group News Editor for GCap Media, the UK's largest commercial radio group. Read more about Justin at this link Justin has run 7 successful Master Classes on News & Social media for the EBU TRAINING. |  |
|
| | | | | | Practical information |
Registration fee | | Fee: 750 Euro/pers. The price includes tuition, course material, coffee breaks and the networking dinner. It does not include any other meals, travel and hotel costs. Participants are welcome to have lunch at the EBU cafeteria at their own expense. Please note that you have to pay your meal by CASH only, in Swiss Francs. No other currency, such as Euros, and no credit card are accepted. | | | | Upon registration, an invoice will be sent to you, unless specified otherwise on your registration form. Payment is due upon receipt of invoice by bank transfer. | | | Cancellation policy:
Registration fees cannot be refunded. However, your organisation may send an alternative delegate. | | | | EBU TRAINING reserves the right to cancel the course for any reason. Participants will be notified by email. EBU TRAINING will not be liable for any travel expenses, other expenses or any consequential loss arising from such a cancellation. | | | | Venue | EBU Headquarters
L'Ancienne-Route 17A
Grand-Saconnex / Geneva
Switzerland >> click here to get directions | | | | Group size | | 10-14 participants | | | | Working language | | English | | | | Accommodation | The EBU does not make hotel reservations. But EBU has negotiated competitive rates with some of the hotels near the venue and in the city centre. Please contact the hotels of your choice directly. >> click here to get the list of hotels offering special rates for 2011 (pdf) | Geneva city hotels offer a ticket for free public transport for the duration of your stay. Ask the hotel reception. |
|
| | |  | | | | Contact | Hélène Rauby-Matta
Project Manager
EBU TRAINING
Tel: +41 22 717 24 21
E-mail: raubymatta@ebu.ch |
|
|
|
