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This workshop was organized with the support of the Council of Europe and in collaboration with NTU.   

This workshop was delayed several times before it was finally delivered in September 2005. Based on a model successfully delivered in April 2004 at TRM Chisinau, two trainers led the workshop – Eric May and Pierre Duret, both of the EBU.

The objectives of this workshop were to give NTU news managers tools and methods to do their jobs better, as well as to provoke their thinking about the place of NTU in terms of its traditions, market, and competitive challenges. Particularly important for the client was that the workshop was weighted toward political news and press conferences.   

Course content
The workshop was delivered over five days at the facilities of NTU in Kiev  to 20 journalists and editors  .    In the morning, from 9  :  30    to 12:3  0 each day, the trainers led a workshop on specific skills or areas of news coverage. Each day also began with “what do you remember” from the previous day, a critique of the previous evening’s NTU newscast, as well as the newscasts of Inter, and 1+1, NTU’s main competitors in Ukraine. In the evenings, Eric May worked in the newsroom with journalists and managers, coaching and observing their work and the newsroom process. At the end of the week the trainers presented a list of recommendations to key NTU management, based on the results of the workshop and evening observation and coaching sessions.   

The workshop was being delivered at a time of extraordinary political change at NTU. The week before the workshop began, the president fired his prime minister and many of the cabinet members who swept to power with him in the “Orange Revolution” of October 2004. The week the workshop was delivered, the Parliament rejected the President’s new choice for Prime Minister, the ousted Prime Minister said she wanted her old job back, and the President’s first choice was accepted on a new vote in the parliament after all. It was a great experience to be a “fly on the wall” with all this happening.