A 2-day seminar organized in collaboration with TRT (Turkiye Radyo-Televizyon Kurumu)
–
A Seminar open to EBU Active Members.
For broadcast journalists, editors and producers.
OBJECTIVES
–
To get practical methods to integrate dynamic, non-traditional news sources into traditional news broadcasts;
–
To get techniques for identifying storytelling characteristics for broadcast and the web;
–
To get methods for making effective editorial decisions across multiple platforms and in cross disciplinary teams;
–
To find methods for identifying “iconic” sound and bringing presence to stories with sound.
PARTICIPANTS' PROFILE
39 participants from 20 countries
24 EBU members represented
ORF, BTRC, BNR, BNT, HRT, CR, ERR, ARD News, ZDF, ERT
MTV, RTK, LR, LRT, NOS, PR, TVP, ROR, TVR, Radio Belgrade,
Slovak Radio, SIRTVS (Slovenia) ; SR-Sweden, TRT
EVALUATION RESULTS
89.3% of the participants found the seminar very or completely useful.
It mostly or completely met the expectations of 92.3%
What the participants said about the seminar
Appropriate mix of theory & practice
“There were many practical tasks and exercises. After all the theory, in the end this is what you remember the most. At this seminar there was the best blend of theory and practice I've seen so far.”
A boost for creativity
"We were creative, that is often missing in our job, when you have to do things very quickly but I think it's an important part of our job."
The multiplatform dimension of the seminar
- "Connection TV and Internet platforms. Because my TV station doesn't have enough attention on the Internet”
- “Sound and News, because of having a chance to have an idea about radio, as a TV person. Besides, sound is also very important but it has added a new angle for radio programming in Turkey. I may have a chance to use it one day.”
The trainers’ team
- “The charm, amability and "elegance" of our trainers.” - “We could learn most through the experience of the lecturers, especially in the workshops.”
PROCEEDINGS
The report is based on the minutes of the seminar, the powerpoint presentations and the concluding comments from Tom McGuire at the end of the seminar.
Introduction and context
Take a step back and spend two days away from the daily hustle and bustle of your newsroom to reflect upon your work, how to be more creative, how to indulge your audience into new approaches to the news.
If you wanted to give a metaphorical look on your work, it might translate into this: on a train journey across new lands, the journalist is the driver, and the audience are the passengers.
- The engine is the technology and equipment.
- The landscape reflects the content and resources.
- Each train station you stop at is a distribution channel/platform.
Now what’s the best, quickest, most comfortable and satisfying way to get your passengers to their destination, whatever the train station they decide to get off at?
Planning the journey is key to a successful result:
- Scripting, editing: be inspired by the audience but also by your colleagues.
- Know your audience: give them what they should and want to know. The audience likes emotions, adapt the delivery of your content accordingly.
- A news journey is serious, entertaining, business.
- Linking the distribution platforms: Communicate across platforms, share information. The format and content will depend on the platform you are planning to distribute on.
But remember, a train without passengers doesn’t run further, it has no more reason to exist!
As a current affairs journalist or editor, be clear in your objectives: In 25 words you should be able to describe your programme like a mission statement, otherwise it becomes fluffy and the audience gets confused.
