DAY ONE
10.00 Welcome
Speakers: Josep Maria Martí (Deputy Director General; Cadena Ser); Raina Konstantinova (Radio Director; EBU)
10.15 Keynote Session: Measuring Success
The opening session looks at how broadcasters measure success in the age of Web 2.0 and the Long Tail. Speakers will debate the importance of traditional audience metrics and the need to measure qualities such as relevance and trust.
Chair:
Michael Mullane (Head of Radio News, Sport & New Media, EBU)
Speakers:
Robert Freeman (Head of Video, The Guardian)
Alain Massé (Executive Director, SRF) – TBC
Wilfried Runde (Project Manager, DW)
Ewan Spence (Vice President, The Podcast Network; Freelance Journalist)
11.45 Coffee
12.00 Session 2: Blogs and Online Communities
This session looks at how media companies are using blogs and social networks to add value to their content, increase trust and engage in conversation with their audiences.
Chair:
Rutger Beckers (Internet and Mobile Manager, VRT)
Speakers:
Hannah Beutler (Lawyer, SWR) - 'Blogging in a Hostile Environment'
Marc Gonnet (Marketing Director) & Hervé Lenoir (Head of Digital Project, Europe1) - 'Radio for the Facebook Generation'
Reimar Schmidtke (Head of New Media/Multimedia, MDR) - 'mySPUTNIK'
13.30 Lunch
15.00 Session 3: Useless Generated Content?
Speakers will debate the pros and cons of devoting resources to content created by creative amateurs.
Chair:
Robert Freeman (Head of Video; Guardian Unlimited) - 'Multimedia Meets Newspapers'
Speakers:
Barbara Gerland (Producer, Deutschlandradio Kultur) - 'Blogs with a Radio Link' - TBC
Jan-Philippe Schlüter (Senior Editor DasDing, SWR)
Reimar Schmidtke (Head of New Media/Multimedia, MDR)
Ewan Spence (Vice President, The Podcast Network; Freelance Journalist)
16.30 Session 5: Creative Content Online in Europe - TBC
This session looks at the EU Commission’s plans to enocourage more creativity online and on mobile devices while empowering European citizens to enjoy easier and faster access.
Chair: TBC
Speaker: TBC
17.00 End of Day One
DAY TWO
09.30 Session 5: Making Radio Interactive
Some impressive and dynamic examples of how radio broadcasters are embracing interactivity and providing their audiences with more choice
Chair:
Reimar Schmidtke (Head of New Media/Multimedia, MDR)
Speakers:
Rutger Beckers (Internet and Mobile Manager, VRT) - 'Radio Active Player'
Lidwien Van Dixhoorn (Producer, RFI) - 'Mission Europe'
Kristina Perez (Senior Producer, SR) - 'Radio Monkey'
Santiago Miralles (General Manager, CCRTV) - 'iCat fm'
Brett Spencer (Head of Interactivity, BBC Radio Five Live) - 'Radio on the Telly'
11.30 Coffee
11.45 Session 6: Eurosonic
The Eurosonic Festival is Europe's premier showcase for new artists from across the continent. Thanks to input of the EBU every year at the festival radio stations present and support young performers.
Chair:
Michael Mullane (Head of Radio News, Sport & New Media, EBU)
Speaker:
Laurent Marceau (Head of Eurosonic; EBU) - 'When Radio Rocks'
12.15 Session 7: Football Pitch
The Euro 2008 football tournament will take place in Austria and Switzerland in June. The event affords a unique opportunity to create a conversation between web users in the 16 qualifying countries.
Speakers:
Michael Mullane (Head of Radio News, Sport & New Media, EBU)
Brett Spencer (Head of Interactivity, BBC Radio Five Live)
13.00 End of Day Two
