Engage, use and reach out to new audiences

A meeting specially designed to gather EBU Members with Facebook representatives to learn and share information about Facebook’s grassroots social networking tool has been organised by Eurovision TV’s Interactive TV and Crossmedia group on 15 January at the EBU.  

With an audience of more than 350 million unique visitors across Europe, social networking has become the phenomenon in the online world. Like commercial competitors, PSBs are strengthening their online offers and more content is becoming available on multiple platforms.

Objectives of meeting

• Meet with Facebook representatives to get an overview of some applications enabling broadcasters and other content providers to reach stronger results with fewer resources, both in strategic and production terms;
• Learn how to engage new audiences by using Facebook tools and platform;
• Review EBU Members’ first experiences with Facebook (content & format; production
  and workflow; business issues) and bring ideas and best practices home.  

Agenda

Morning Session – Facebook presentations

Representatives from the Facebook’s European Growth Management team will give an overview on existing collaboration with broadcasters and other content providers.
Welcome: Ingrid Deltenre, Director General of EBU 
Introduction: Nicoletta Iacobacci, Head of Interactive TV and Crossmedia, EBU
Moderator: Michel Mol, Mangaing Director Innovation & New Media, NPB, Netherlands

The afternoon session – EBU Members’ experiences with Facebook

EBU Members will showcase their experiences, present their case studies and discuss technical implementations and results. Members presentations are from:
ARD, TSR, RTVE, RTBF, France Television, VTR and ZDF

Henri Moissinac, Facebook’s Director of Mobile Strategy and Operations will provide a keynote speech via Skype at the end of the meeting.

Click here for the full programme

For more information about the Interactive TV and Crossmedia Unit