EBUIntendedAudienceCode
Proprietary
For use where proprietary extensions are required, or the use of
keywords that do not fit in any classification below
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GENERAL AUDIENCE
Programmes not intended for a specific target group.
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AGE GROUPS
The age group levels for which the programme is primarily
intended..
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Children
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specific single age
This section to be used where a programme targets one specific
age
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age 4-7
Age ranges are indicative and may vary slightly in each
country
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age 8-13
Age ranges are indicative and may vary slightly in each
country
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age 14-15
Age ranges are indicative and may vary slightly in each
country
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age 0-3
Age ranges are indicative and may vary slightly in each
country
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Adults
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age 16-17
Age ranges are indicative and may vary slightly in each
country
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age 18-24
Age ranges are indicative and may vary slightly in each
country
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age 25-34
Age ranges are indicative and may vary slightly in each
country
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age 35-44
Age ranges are indicative and may vary slightly in each
country
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age 45-54
Age ranges are indicative and may vary slightly in each
country
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age 55-64
Age ranges are indicative and may vary slightly in each
country
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age 65+
Age ranges are indicative and may vary slightly in each
country
First version after conversion of P/META into XML
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specific single age
This section to be used where a programme targets one specific
age
First version after conversion of P/META into XML
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Teenagers
Content aimed at audience members aged 13-19
inclusive.
TV-Anytime maintenance 2011
2011-10-12
1
Pre-teens
Content aimed at audience members aged 12 or below.
TV-Anytime maintenance 2011
2011-10-12
1
SOCIAL/REGIONAL/MINORITY GROUPS
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Ethnic
Programme for people differing in language and/or culture E.g.
.Local key words to apply (ie Asian, )
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Immigrant groups
Programme for non-native born people and their immediate
descendants, differing in language and/or culture.
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Indigineous
Programme for native born people and their immediate
descendants, differing in language and/or culture.
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Religious
Local key words to apply (ie Shinto, Christian, Hindu
etc)
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Linguistic
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OCCUPATIONAL GROUPS
The occupation of the consumer for whitch the programme is primarely
intended
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AB
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A
Opinion former, Judge, Member of the govt etc
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B
Industry leader, Senior Govt figure, Professionals (Doctors,
Lawyers etc) etc
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C1C2
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C1
"White Collar worker"
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C2
Skilled manual labourer
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DE
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D
General manual labourer
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E
Unemployed (+ students!)
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OTHER SPECIAL INTEREST/OCCUPATIONAL GROUPS
Local Keywords to apply. (ie Farmer, Student, DIY, Angler, Gay and
lesbian,Retired, main shoppers,tourists etc
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Main shopper
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Housewife / Housekeeper
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Student
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People with disabilities
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GENDER
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Primarily for males
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Primarily for females
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GEOGRAPHICAL
The territory for which the programme is primarily
intended..
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Universal
Intended for all audiences regardless of territory
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Continental
Asia, European
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National
France, S Africa
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Regional
Mid West, Pacific Rim
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Local
Zip Codes, Postcodes, Towns, specific local group
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Multinational
more than one country but not continental
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International
more than one country but not continental
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EDUCATION STANDARD
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Primary
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Secondary
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Tertiary
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Post Graduate/Life Long Learning
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LIFESTYLE STAGES
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Single
Single person with no dependants
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Couple
cohabiting adult with no dependants
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Family with Children 0-3
adult with pre school children
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Family with Children 4-7
adult with young children
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Family with Children 8-15
adult with older children
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Family with Children 16+
adult with young dependant adults
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Empty Nester
adult whose dependants have left home
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Retired
single or widowed adult whose dependants have left
home
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LANGUAGE OF TARGET AUDIENCE
As used and maintained by ISO 639-1
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