IntendedAudienceCode Proprietary For use where proprietary extensions are required, or the use of keywords that do not fit in any classification below First version after conversion of P/META into XML 2007-04-12 1 GENERAL AUDIENCE Programmes not intended for a specific target group. First version after conversion of P/META into XML 2007-04-12 1 AGE GROUPS The age group levels for which the programme is primarily intended.. First version after conversion of P/META into XML 2007-04-12 1 Children First version after conversion of P/META into XML 2007-04-12 1 specific single age This section to be used where a programme targets one specific age First version after conversion of P/META into XML 2007-04-12 1 age 4-7 Age ranges are indicative and may vary slightly in each country First version after conversion of P/META into XML 2007-04-12 1 age 8-13 Age ranges are indicative and may vary slightly in each country First version after conversion of P/META into XML 2007-04-12 1 age 14-15 Age ranges are indicative and may vary slightly in each country First version after conversion of P/META into XML 2007-04-12 1 age 0-3 Age ranges are indicative and may vary slightly in each country First version after conversion of P/META into XML 2007-04-12 1 Adults First version after conversion of P/META into XML 2007-04-12 1 age 16-17 Age ranges are indicative and may vary slightly in each country First version after conversion of P/META into XML 2007-04-12 1 age 18-24 Age ranges are indicative and may vary slightly in each country First version after conversion of P/META into XML 2007-04-12 1 age 25-34 Age ranges are indicative and may vary slightly in each country First version after conversion of P/META into XML 2007-04-12 1 age 35-44 Age ranges are indicative and may vary slightly in each country First version after conversion of P/META into XML 2007-04-12 1 age 45-54 Age ranges are indicative and may vary slightly in each country First version after conversion of P/META into XML 2007-04-12 1 age 55-64 Age ranges are indicative and may vary slightly in each country First version after conversion of P/META into XML 2007-04-12 1 age 65+ Age ranges are indicative and may vary slightly in each country First version after conversion of P/META into XML 2007-04-12 1 specific single age This section to be used where a programme targets one specific age First version after conversion of P/META into XML 2007-04-12 1 SOCIAL/REGIONAL/MINORITY GROUPS First version after conversion of P/META into XML 2007-04-12 1 Ethnic Programme for people differing in language and/or culture E.g. .Local key words to apply (ie Asian, ) First version after conversion of P/META into XML 2007-04-12 1 Immigrant groups Programme for non-native born people and their immediate descendants, differing in language and/or culture. First version after conversion of P/META into XML 2007-04-12 1 Indigineous Programme for native born people and their immediate descendants, differing in language and/or culture. First version after conversion of P/META into XML 2007-04-12 1 Religious Local key words to apply (ie Shinto, Christian, Hindu etc) First version after conversion of P/META into XML 2007-04-12 1 Linguistic First version after conversion of P/META into XML 2007-04-12 1 OCCUPATIONAL GROUPS The occupation of the consumer for whitch the programme is primarely intended First version after conversion of P/META into XML 2007-04-12 1 AB First version after conversion of P/META into XML 2007-04-12 1 A Opinion former, Judge, Member of the govt etc First version after conversion of P/META into XML 2007-04-12 1 B Industry leader, Senior Govt figure, Professionals (Doctors, Lawyers etc) etc First version after conversion of P/META into XML 2007-04-12 1 C1C2 First version after conversion of P/META into XML 2007-04-12 1 C1 "White Collar worker" First version after conversion of P/META into XML 2007-04-12 1 C2 Skilled manual labourer First version after conversion of P/META into XML 2007-04-12 1 DE First version after conversion of P/META into XML 2007-04-12 1 D General manual labourer First version after conversion of P/META into XML 2007-04-12 1 E Unemployed (+ students!) First version after conversion of P/META into XML 2007-04-12 1 OTHER SPECIAL INTEREST/OCCUPATIONAL GROUPS Local Keywords to apply. (ie Farmer, Student, DIY, Angler, Gay and lesbian,Retired, main shoppers,tourists etc First version after conversion of P/META into XML 2007-04-12 1 Main shopper First version after conversion of P/META into XML 2007-04-12 1 Housewife / Housekeeper First version after conversion of P/META into XML 2007-04-12 1 Student First version after conversion of P/META into XML 2007-04-12 1 People with disabilities First version after conversion of P/META into XML 2007-04-12 1 GENDER First version after conversion of P/META into XML 2007-04-12 1 Primarily for males First version after conversion of P/META into XML 2007-04-12 1 Primarily for females First version after conversion of P/META into XML 2007-04-12 1 GEOGRAPHICAL The territory for which the programme is primarily intended.. First version after conversion of P/META into XML 2007-04-12 1 Universal Intended for all audiences regardless of territory First version after conversion of P/META into XML 2007-04-12 1 Continental Asia, European First version after conversion of P/META into XML 2007-04-12 1 National France, S Africa First version after conversion of P/META into XML 2007-04-12 1 Regional Mid West, Pacific Rim First version after conversion of P/META into XML 2007-04-12 1 Local Zip Codes, Postcodes, Towns, specific local group First version after conversion of P/META into XML 2007-04-12 1 Multinational more than one country but not continental First version after conversion of P/META into XML 2007-04-12 1 International more than one country but not continental First version after conversion of P/META into XML 2007-04-12 1 EDUCATION STANDARD First version after conversion of P/META into XML 2007-04-12 1 Primary First version after conversion of P/META into XML 2007-04-12 1 Secondary First version after conversion of P/META into XML 2007-04-12 1 Tertiary First version after conversion of P/META into XML 2007-04-12 1 Post Graduate/Life Long Learning First version after conversion of P/META into XML 2007-04-12 1 LIFESTYLE STAGES First version after conversion of P/META into XML 2007-04-12 1 Single Single person with no dependants First version after conversion of P/META into XML 2007-04-12 1 Couple cohabiting adult with no dependants First version after conversion of P/META into XML 2007-04-12 1 Family with Children 0-3 adult with pre school children First version after conversion of P/META into XML 2007-04-12 1 Family with Children 4-7 adult with young children First version after conversion of P/META into XML 2007-04-12 1 Family with Children 8-15 adult with older children First version after conversion of P/META into XML 2007-04-12 1 Family with Children 16+ adult with young dependant adults First version after conversion of P/META into XML 2007-04-12 1 Empty Nester adult whose dependants have left home First version after conversion of P/META into XML 2007-04-12 1 Retired single or widowed adult whose dependants have left home First version after conversion of P/META into XML 2007-04-12 1 LANGUAGE OF TARGET AUDIENCE As used and maintained by ISO 639-1 First version after conversion of P/META into XML 2007-04-12 1