EBUMediaType Proprietary For use where proprietary extensions are required, or the use of keywords that do not fit in any classification below First version after conversion of P/META into XML 2007-04-12 1 Linear content that is consumed in real time First version after conversion of P/META into XML 2007-04-12 1 Audio only Radio programme First version after conversion of P/META into XML 2007-04-12 1 Video only First version after conversion of P/META into XML 2007-04-12 1 Shot First version after conversion of P/META into XML 2007-04-12 1 Scene First version after conversion of P/META into XML 2007-04-12 1 Audio and video TV programme First version after conversion of P/META into XML 2007-04-12 1 Multimedia First version after conversion of P/META into XML 2007-04-12 1 Text Digital text First version after conversion of P/META into XML 2007-04-12 1 Message First version after conversion of P/META into XML 2007-04-12 1 Graphics Images, Graphics First version after conversion of P/META into XML 2007-04-12 1 Application a software application that controls the consumer experience First version after conversion of P/META into XML 2007-04-12 1 Still picture First version after conversion of P/META into XML 2007-04-12 1 Photo First version after conversion of P/META into XML 2007-04-12 1 Image First version after conversion of P/META into XML 2007-04-12 1 Data eg a weather data service First version after conversion of P/META into XML 2007-04-12 1 Non Linear content where the consumer can navigate within the content to alter their experience eg DVD scene by scene consumption, First version after conversion of P/META into XML 2007-04-12 1 Audio only First version after conversion of P/META into XML 2007-04-12 1 Video only First version after conversion of P/META into XML 2007-04-12 1 Shot First version after conversion of P/META into XML 2007-04-12 1 Scene First version after conversion of P/META into XML 2007-04-12 1 Audio and video First version after conversion of P/META into XML 2007-04-12 1 Multimedia First version after conversion of P/META into XML 2007-04-12 1 Text First version after conversion of P/META into XML 2007-04-12 1 Message First version after conversion of P/META into XML 2007-04-12 1 Graphics First version after conversion of P/META into XML 2007-04-12 1 Application First version after conversion of P/META into XML 2007-04-12 1 Still picture First version after conversion of P/META into XML 2007-04-12 1 Photo First version after conversion of P/META into XML 2007-04-12 1 Image First version after conversion of P/META into XML 2007-04-12 1 Data eg a weather data service First version after conversion of P/META into XML 2007-04-12 1 Audio Video Enhancements First version after conversion of P/META into XML 2007-04-12 1 Linear with non-sync Linear programme with non-syncronised, non A/V content First version after conversion of P/META into XML 2007-04-12 1 Linear with sync Linear programme with syncronised non A/V content First version after conversion of P/META into XML 2007-04-12 1 Multi stream audio Multi, parallel stream linear audio programme First version after conversion of P/META into XML 2007-04-12 1 Multi stream video Multi, parallel stream linear audio/video programme First version after conversion of P/META into XML 2007-04-12 1 Non-linear one stream A/V show Non-linear single video/audio programme First version after conversion of P/META into XML 2007-04-12 1 Non-linear multi stream Non-linear multi, parallel stream video programme First version after conversion of P/META into XML 2007-04-12 1 Hybrid NVOD Hybrid NVOD - lcoally stored material linking back to scheduled av content First version after conversion of P/META into XML 2007-04-12 1 Mix and match Video with audio programme (component) Ids eg: BBC. video with BBC2 audio First version after conversion of P/META into XML 2007-04-12 1 Parallel 'layer controlled' audio or video support Multiple decoders allow dynamic mixing of audio or video First version after conversion of P/META into XML 2007-04-12 1 Linear broadcast with online insertions Linear broadcast programme with dynamically inserted online content First version after conversion of P/META into XML 2007-04-12 1