Proprietary For use where proprietary extensions are required, or the use of keywords that do not fit in any classification below GENERAL AUDIENCE Programmes not intended for a specific target group. AGE GROUPS The age group levels for which the programme is primarily intended.. Children specific single age This section to be used where a programme targets one specific age age 4-7 Age ranges are indicative and may vary slightly in each country age 8-13 Age ranges are indicative and may vary slightly in each country age 14-15 Age ranges are indicative and may vary slightly in each country age 0-3 Age ranges are indicative and may vary slightly in each country Adults age 16-17 Age ranges are indicative and may vary slightly in each country age 18-24 Age ranges are indicative and may vary slightly in each country age 25-34 Age ranges are indicative and may vary slightly in each country age 35-44 Age ranges are indicative and may vary slightly in each country age 45-54 Age ranges are indicative and may vary slightly in each country age 55-64 Age ranges are indicative and may vary slightly in each country age 65+ Age ranges are indicative and may vary slightly in each country specific single age This section to be used where a programme targets one specific age Teenagers Content aimed at audience members aged 13-19 inclusive. Pre-teens Content aimed at audience members aged 12 or below. SOCIAL/REGIONAL/MINORITY GROUPS Ethnic Programme for people differing in language and/or culture E.g. .Local key words to apply (ie Asian, ) Immigrant groups Programme for non-native born people and their immediate descendants, differing in language and/or culture. Indigenous Programme for native born people and their immediate descendants, differing in language and/or culture. Religious Local key words to apply (ie Shinto, Christian, Hindu etc) Disabled Programme for people with one or more disabilities OCCUPATIONAL GROUPS The occupation of the consumer for whitch the programme is primarely intended AB A Opinion former, Judge, Member of the govt etc B Industry leader, Senior Govt figure, Professionals (Doctors, Lawyers etc) etc C1C2 C1 "White Collar worker" C2 Skilled manual labourer DE D General manual labourer E Unemployed (+ students!) OTHER SPECIAL INTEREST/OCCUPATIONAL GROUPS Local Keywords to apply. (ie Farmer, Student, DIY, Angler, Gay and lesbian,Retired, main shoppers,tourists etc GENDER Primarily for males Primarily for females GEOGRAPHICAL The territory for which the programme is primarily intended.. Universal Intended for all audiences regardless of territory Continental Asia, European National France, S Africa Regional Mid West, Pacific Rim Local Zip Codes, Postcodes, Towns, specific local group Multinational more than one country but not continental EDUCATION STANDARD Primary Secondary Tertiary Post Graduate/Life Long Learning LIFESTYLE STAGES Single Single person with no dependants Couple cohabiting adult with no dependants Family with Children 0-3 adult with pre school children Family with Children 4-7 adult with young children Family with Children 8-15 adult with older children Family with Children 16+ adult with young dependant adults Empty Nester adult whose dependants have left home Retired single or widowed adult whose dependants have left home Family (mixed ages) adult with dependent children of various ages LANGUAGE OF TARGET AUDIENCE As used and maintained by ISO 639-1