TVA_MediaTypehttp://www.etsi.orgetsiProprietaryFor use where proprietary extensions are required, or the use of keywords that do not fit in any classification belowLinearcontent that is consumed in real timeAudio onlyRadio programmeVideo onlyAudio and videoTV programmeMultimediaTextDigital textGraphicsImages, GraphicsApplicationa software application that controls the consumer experienceDataeg a weather data serviceNon Linearcontent where the consumer can navigate within the content to alter their experience eg DVD scene by scene consumption,Audio onlyVideo onlyAudio and videoMultimediaTextGraphicsApplicationDataeg a weather data serviceAUDIO VIDEO ENHANCEMENTSLinear with non-syncLinear programme with non-syncronised, non av contentLinear with syncLinear programme with syncronised non av contentMulti stream audioMulti, parallel stream linear audio programmeMulti stream videoMulti, parallel stream linear audio/video programmeNon-linear one stream av showNon-linear single video/audio programmeNon-linear multi streamNon-linear multi, parallel stream video programmeHybrid NVODHybrid NVOD - lcoally stored material linking back to scheduled av contentMix and matchVideo with audio programme (component) Ids eg: BBC. video with BBC2 audioParallel 'layer controlled' audio or video supportMultiple decoders allow dynamic mixing of audio or videoLinear broadcast with online insertionsLinear broadcast programme with dynamically inserted online contentMultimedia MashUpA Mash-Up / Interactive Session of linear
broadcast programme, non-linear video/audio programme, graphics, interactive
text and dynamically inserted online content