IntendedAudienceCode

Version Date: 04.10.2011

Important note: It is often the case that 'formats' (e.g. game-show, talk-show, animation) are mixed with 'genres'. For such mappings, please consult "ebu_EditorialFormatCodeCS_Mapping_p.xml.html"

Term ID Term Name Escort 2.4 Escort 2006 IPTC PBCORE/TBS MPEG TVA DVB AES ID3 DAB ITunes IMDb CableLabs movieLabs
4.0 Proprietary
4.1 GENERAL AUDIENCE 4.1 4.1 1 4.1
4.2 AGE GROUPS 4.2 4.2 2 4.2
4.2.1 Children 4.2.1 2.3 4.2.1 table28_50 Table12_18
4.2.1.0 specific single age 4.2.1.0
4.2.1.1 age 4-7 4.2.1.1
4.2.1.2 age 8-13 4.2.1.2
4.2.1.3 age 14-15 2.4 4.2.1.3
4.2.1.4 age 0-3 4.2.1.4 table28_51
4.2.2 Adults 4.2.2 Adult 2.1 4.2.2
4.2.2.1 age 16-17 4.2.2.1
4.2.2.2 age 18-24 4.2.2.2
4.2.2.3 age 25-34 4.2.2.3
4.2.2.4 age 35-44 4.2.2.4
4.2.2.5 age 45-54 4.2.2.5
4.2.2.6 age 55-64 4.2.2.6
4.2.2.7 age 65+ 4.2.5 2.7 4.2.2.7
4.2.2.8 specific single age 4.2.2.8
4.2.3 Teenagers 4.2.3
4.2.4 Pre-teens 4.2.4
4.3 SOCIAL/REGIONAL/MINORITY GROUPS 4.3 4.4 4.3 3 4 4.3
4.3.1 Ethnic 4.4.1 4.3.1 4.1 4.3.1
4.3.1.1 Immigrant groups 4.4.2 4.3.1.1 4.2 4.3.1.1
4.3.1.2 Indigineous 4.3.1.2 4.3.1.2
4.3.2 Religious 4.3.2 4.3.2
4.3.3 Linguistic 4.4.3 4.3.3 4.3
4.4 OCCUPATIONAL GROUPS 4.6 4.4 5 4.4
4.4.1 AB 4.4.1
4.4.1.1 A 4.4.1.1 4.4.1.1
4.4.1.2 B 4.4.1.2 4.4.1.2
4.4.2 C1C2 4.4.2
4.4.2.1 C1 4.6.3 4.4.2.1 5.2 4.4.2.1
4.4.2.2 C2 4.6.4 4.6.5 4.4.2.2 5.3 5.4 4.4.2.2
4.4.3 DE 4.4.3
4.4.3.1 D 4.4.3.1 4.4.3.1
4.4.3.2 E 4.6.6 4.4.3.2 5.6 4.4.3.2
4.5 OTHER SPECIAL INTEREST/OCCUPATIONAL GROUPS 4.6 4.5 Special audiences 5 4.5
4.5.1 Main shopper 4.6.2 4.5.1 5.1
4.5.2 Housewife / Housekeeper 4.5.2
4.5.3 Student 4.6.5 4.5.3 5.5
4.5.4 People with disabilities 4.5.4
4.6 GENDER 4.6 4.6
4.6.1 Primarily for males 4.6.1 Male 6.4 4.6.1
4.6.2 Primarily for females 4.7.3 4.6.2 Female 6.3 4.6.2
4.7 GEOGRAPHICAL 4.7 4.7
4.7.1 Universal 4.7.1 4.7.1
4.7.2 Continental 4.7.2 4.7.2
4.7.3 National 4.7.3 4.7.3
4.7.4 Regional 4.3.1 4.7.4 4.7.4
4.7.5 Local 4.3.2 4.7.5 4.7.5
4.7.6 Multinational 4.7.6 4.7.6
4.7.7 International 4.7.7 4.7.7
4.8 EDUCATION STANDARD 4.8 General education 4.8 table28_54
4.8.1 Primary 4.8.1 2.11 4.8.1
4.8.2 Secondary 4.8.2 2.12 4.8.2
4.8.3 Tertiary 4.8.3 2.13 2.14 4.8.3
4.8.4 Post Graduate/Life Long Learning 4.8.4 Post graduate 4.8.4
4.9 LIFESTYLE STAGES 4.9 4.9
4.9.1 Single 4.9.1 4.9.1
4.9.2 Couple 4.9.2 4.9.2
4.9.3 Family with Children 0-3 4.9.3 1.1 4.9.3
4.9.4 Family with Children 4-7 4.9.4 1.1 4.9.4
4.9.5 Family with Children 8-15 4.9.5 1.1 4.9.5
4.9.6 Family with Children 16+ 4.9.6 1.1 4.9.6
4.9.7 Empty Nester 4.9.7 4.9.7
4.9.8 Retired 4.9.8 4.9.8
4.11 LANGUAGE OF TARGET AUDIENCE 4.11 4.11