| Term ID | Term Name |
|---|---|
| 4.0 | Proprietary |
| 4.1 | GENERAL AUDIENCE |
| 4.2 | AGE GROUPS |
| 4.2.1 | Children |
| 4.2.1.0 | specific single age |
| 4.2.1.1 | age 4-7 |
| 4.2.1.2 | age 8-13 |
| 4.2.1.3 | age 14-15 |
| 4.2.1.4 | age 0-3 |
| 4.2.2 | Adults |
| 4.2.2.1 | age 16-17 |
| 4.2.2.2 | age 18-24 |
| 4.2.2.3 | age 25-34 |
| 4.2.2.4 | age 35-44 |
| 4.2.2.5 | age 45-54 |
| 4.2.2.6 | age 55-64 |
| 4.2.2.7 | age 65+ |
| 4.2.2.8 | specific single age |
| 4.2.3 | Teenagers |
| 4.2.4 | Pre-teens |
| 4.3 | SOCIAL/REGIONAL/MINORITY GROUPS |
| 4.3.1 | Ethnic |
| 4.3.1.1 | Immigrant groups |
| 4.3.1.2 | Indigineous |
| 4.3.2 | Religious |
| 4.3.3 | Linguistic |
| 4.4 | OCCUPATIONAL GROUPS |
| 4.4.1 | AB |
| 4.4.1.1 | A |
| 4.4.1.2 | B |
| 4.4.2 | C1C2 |
| 4.4.2.1 | C1 |
| 4.4.2.2 | C2 |
| 4.4.3 | DE |
| 4.4.3.1 | D |
| 4.4.3.2 | E |
| 4.5 | OTHER SPECIAL INTEREST/OCCUPATIONAL GROUPS |
| 4.5.1 | Main shopper |
| 4.5.2 | Housewife / Housekeeper |
| 4.5.3 | Student |
| 4.5.4 | People with disabilities |
| 4.6 | GENDER |
| 4.6.1 | Primarily for males |
| 4.6.2 | Primarily for females |
| 4.7 | GEOGRAPHICAL |
| 4.7.1 | Universal |
| 4.7.2 | Continental |
| 4.7.3 | National |
| 4.7.4 | Regional |
| 4.7.5 | Local |
| 4.7.6 | Multinational |
| 4.7.7 | International |
| 4.8 | EDUCATION STANDARD |
| 4.8.1 | Primary |
| 4.8.2 | Secondary |
| 4.8.3 | Tertiary |
| 4.8.4 | Post Graduate/Life Long Learning |
| 4.9 | LIFESTYLE STAGES |
| 4.9.1 | Single |
| 4.9.2 | Couple |
| 4.9.3 | Family with Children 0-3 |
| 4.9.4 | Family with Children 4-7 |
| 4.9.5 | Family with Children 8-15 |
| 4.9.6 | Family with Children 16+ |
| 4.9.7 | Empty Nester |
| 4.9.8 | Retired |
| 4.11 | LANGUAGE OF TARGET AUDIENCE |