EBUIntentionCode

Version Date: 05.08.2008

Term ID Term Name Escort 2.4 Escort 2006 IPTC PBCore/TBS MPEG TVA
1.0 Proprietary
1.1 ENTERTAIN 1.1 1.3 Entertainment 1 1.1
1.1.1 Pure entertainment 1.1.1 1.3.1 1.1 1.1.1
1.1.2 Informative entertainment 1.1.2 1.3.2 1.2 1.1.2
1.2 INFORM 1.2 1.1 2 1.2
1.2.1 Government 1.1.1 1.2.1
1.2.2 Pure information 1.2.1 1.1.2 2.1 1.2.2
1.2.3 Infotainment 1.2.2 1.1.3 2.2 1.2.3
1.2.4 Advice 1.2.3 1.1.4 2.3 1.2.4
1.3 EDUCATE 1.3.2 1.2.1 Educational 3.2 1.3
1.3.1 School Programmes 1.3.1
1.3.1.1 Primary 4.8.1 1.3.1.1
1.3.1.2 Secondary 4.8.2 1.3.1.2
1.3.1.3 Tertiary 4.8.3 1.3.1.3
1.3.2 Lifelong/further education 1.3.2
1.4 PROMOTE 1.4 1.4
1.5 ADVERTISE 1.5 1.5
1.5.1 Infomercial 1.5.1
1.5.2 Billboarding 1.5.2
1.6 RETAIL 1.6
1.6.1 Gambling 1.6.1
1.6.2 Home Shopping 1.6.2
1.7 FUND RAISE/SOCIAL ACTION 1.4 4 1.7
1.7.1 Fund Raising 1.7.1
1.7.2 Social Action 1.7.2
1.8 ENRICH 1.3 1.2 3 1.8
1.8.1 General enrichment 1.3.1 1.2.2 3.1 1.8.1
1.8.2 Inspirational enrichment 1.3.3 1.2.3 3.3 1.8.2
1.9 EDUCATIONAL DIFFICULTY 1.9
1.9.1 Very Easy 1.9.1
1.9.2 Easy 3.7.4.27 1.9.11.9.2
1.9.3 Medium 1.9.3
1.9.4 Difficult 1.9.41.9.5
1.9.5 Very Difficult 1.9.5
1.10 Unknown
1.11 Other