| Term ID | Term Name |
|---|---|
| 1.0 | Proprietary |
| 1.1 | ENTERTAIN |
| 1.1.1 | Pure entertainment |
| 1.1.2 | Informative entertainment |
| 1.2 | INFORM |
| 1.2.1 | Government |
| 1.2.2 | Pure information |
| 1.2.3 | Infotainment |
| 1.2.4 | Advice |
| 1.3 | EDUCATE |
| 1.3.1 | School Programmes |
| 1.3.1.1 | Primary |
| 1.3.1.2 | Secondary |
| 1.3.1.3 | Tertiary |
| 1.3.2 | Lifelong/further education |
| 1.4 | PROMOTE |
| 1.5 | ADVERTISE |
| 1.5.1 | Infomercial |
| 1.5.2 | Billboarding |
| 1.6 | RETAIL |
| 1.6.1 | Gambling |
| 1.6.2 | Home Shopping |
| 1.7 | FUND RAISE/SOCIAL ACTION |
| 1.7.1 | Fund Raising |
| 1.7.2 | Social Action |
| 1.8 | ENRICH |
| 1.8.1 | General enrichment |
| 1.8.2 | Inspirational enrichment |
| 1.9 | EDUCATIONAL DIFFICULTY |
| 1.9.1 | Very Easy |
| 1.9.2 | Easy |
| 1.9.3 | Medium |
| 1.9.4 | Difficult |
| 1.9.5 | Very Difficult |
| 1.10 | Unknown |
| 1.11 | Other |