Local/Regional Radio (1)

Local/Regional Radio

The seminar on local/regional radio is taking place on 28 and 29 November 2002 at the European Parliament in Strasbourg at the kind invitation of Radio France/France Bleu.

The theme will be: local radio serving the community.

(photo : Architecture Studio)

"The seminar will be a unique opportunity to bring together more than 60 professionnals originating from 25 EBU Member organizations to discuss topics and share practices, and will surely highlight the growing importance of this radio activity to the entire public radio community at a time when 'globalization' is on everybody's lips." (Laurent Marceau, Head of Eurosonic/Radio Plus, EBU)

Thursday, 28 November 2002
Opening speech of the seminar by Michel Barnier, Member of the European Commission, in charge of Regional Policy and Institutional Reform.
Between local and global: Radio with a local but nevertheless international vocation. Moderator: Mr Nigel Kay, BBC (UK) - Introduction to the seminar and morning session.
	News: Balancing local and national/international news.
		The BBC experience: Mr Dave Dunford, BBC General News Service and Mr Andrew Glover, BBC Radio Cleveland (UK). The Swedish Experience: Mr Gunnar Svensson, SR/Kristianstad and Mr Malte Lind, SR/V�stmanland (Sweden).
	The question of music programming: full or partly local programme? What kind of music to schedule? The responsibility to promote local talent. Mr Serge Poezevara, Radio France, d�l�gu� � la musique et � l'habillage de France Bleu, Mrs Elisabeth Sossong, Saarl�ndischer Rundfunk (Germany).
	The use of new media to provide new services, reach out to new listeners. Mr Michel Codaccioni, Radio France, director France Bleu Radio Corse Frequenza Mora, Mr Ulf Broberg, SR/P4 Central Office, Traffic and Information (Sweden).
Workshops
	Workshop A: "From competition to cannibalism." Broadcasting alongside national channels and competing with them. Moderator: Mrs Ruth Peacock, BBC (UK).
	*Workshop B: "Serving minorities."* Local radios broadcasting to/for ethnic minorities or a particular section of the audience. Moderator: Mr Johannes Theurer, SFB Radio MultiKulti (Germany).
	*Workshop C: "Local radio responding to adversity."* Examples and experiences. Moderator: Mr Freddy Thomelin, Radio France, D�l�gu� R�gional, Director France Bleu Gironde, M'Toulouse.
	Workshop D: *Nurturing, developing and promoting local talent: cultural initiatives.* Moderator: Mr Jos� Ignacio Hernandez, RNE, (Spain).

Friday, 29 November 2002
What strategy for the local audience? Moderator: Mr Fran�ois Desnoyers, Director General of Radio France Introduction to the morning session.
	Organization of the network(s) - What kind of overall organization does one need? The need for restructuring?
		The Czech model: Mr Ruzbeh Oweyssi, CR (Czech Republic). Mr Sylvain Lafrance, Radio Canada.
	Who are the local listeners? The use of audience research tools for deciding a strategy. Adapting to local audiences: Is it necessary to adapt? Must stations try to mirror the specifics of their local audience? Mr Vaclav Hradecky, Head of Research Department, CR (Czech Republic), Mr Ulrich Neuwoehner, Media Research Centre, SWR (Germany).
Workshops
	*Workshop E: Networks/Syndication. Comparing experiences: successes, failures?* Moderator: Mrs Christiane Chadal, Radio France, D�l�gu�e R�gionale, Director, France BLEU PROVENCE.
	Workshop F: Marketing local radio: Beating the inferiority complex, recipes for success. Moderator: Mr Marko Ala-Fossi, YLE (Finland).
	Workshop G: Breaking the borders: Activities and exchanges among EBU Members. Moderators: Mr Laurent Marceau, EBU and Mr St�phan Larra, France Bleu Pays de Savoie.
	Presentation of "City Radio", Paris - Mr Michel Meyer, Radio France, Director de l'Antenne Nationale France BLEU.
Discussion: what future for local radio?