EuroNews in Russian

EuroNews and Russian public television RTR, a shareholder in EuroNews, announce the terrestrial broadcasting of EuroNews' Russian version in more than 27 million households throughout Russia. In addition, EuroNews Russian service will be launched on the entire cable and satellite networks in France, reaching more than 4 million French households within a few weeks.

Sixteen months after launching its Russian version, EuroNews is now broadcast terrestrially throughout Russia's 89 regions.

EuroNews Managing Director David Lowen said he was "extremely pleased with the results of EuroNews Russian version and particularly with its launch in France. Allowing the Russian community living in France to access the channel's Russian version was a real priority. This national launch shows the interest of the major cable and satellite operators in EuroNews' initiatives and reinforces our development strategy."

The Russian version of EuroNews, launched on 17th September 2001, was an immediate success with the viewers in this country. According to a survey carried out by the Gallup Media Institute (*), EuroNews' first audience results in the Moscow region show that on an average day, 520 000 viewers watch EuroNews' programmes meaning a daily reach of 7.5 %.

* Audience Results in Moscow : TN Sofres Gallup Media Institute - Peoplemeters November 2002 - daily reach during a EuroNews broadcast.

Further information:

Lydie Bonvallet, EuroNews, Tel. +33 (0)4 72 18 80 56, bonvallet@euronews.net
Irada Petrova, RTR, Tel. +7095 234-8624