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JEAN STOCK
Honorary President of TV5
Paris, 23 October 2001 : The Administrative Council of TV5 Monde, meeting in Paris on 23 October 2001, unanimously elected Serge Adda as president of TV5. Serge Adda succeeds Jean Stock who left TV5 on 30 September to take up the position of secretary general of the EBU.
The new president of TV5, who was also appointed as president of CFI and Portinvest the same day, thanked the members of the board for their trust and paid homage to the work accomplished by Jean Stock and the TV5 team over the past three years.
The Council approved the proposal from the new president to appoint Jean Stock honorary president of TV5.
To reinforce TV5 Monde's multilateral nature, Serge Adda proposed to create the position of vice-chairman of the Administrative Council which would be held in turn by the Swiss, the Belgian, the Canadian and the Quebecois administrator. Jean-Claude Chanel, the senior Swiss administrator would be the first vice-chairman.
Finally, by way of homage to the work she had done, the president proposed that the Council, which accepted, should appoint Marie-Christine Saragosse vice-chairwoman of TV5 Monde. She will continue in her role of director general.
TV5 in Europe, Africa, and the Middle East is, in terms of actual reception, the fourth largest pan-European broadcasting network with 81.5 million households, behind MTV (94.4 million), Eurosport (92.2 million), and CNNI (91.4 million), and ahead of BBC World (56.8 million).
In the Middle East & Africa region, TV5 remains the unchallenged leader among the international channels: a total of 13.4 million households receive TV5, ahead of BBC World (9.6 million) and CNNI (9 million). TV5 is also the first channel in France, in terms of actual reception, on cable and satellite, with an audience of 11,032,000 viewers.
In ratings, TV5 is the second cable and satellite channel in France (Mediacabsat 2001), behind Eurosport. In Europe an average of 17,443,467 people watch TV5 each week; 16,081,973 people in North Africa and Sub-Saharan Africa; and almost 4 million in seven countries in the Middle East. Out of 59% of the total viewers receiving TV5 Monde, 37.5 million watch one of the signals every week.
The flexibility of its schedule enables TV5 to react immediately to exceptional events. For example, TV5 offered 36 hours of non-stop coverage of the tragic attacks on the USA, and repeated its emergency coverage at the start of the US strikes on Afghanistan, taking full advantage of its multilateral structure and its worldwide transmissions, multiplying its audience fourfold.
In addition, the launch of new TV5 signals to the USA and Latin America went perfectly: since September TV5 has been present on 15 cable networks in San Francisco and the Bay area, in addition to Dish Network.
The growth in its advertising turnover illustrates the achievement of the cohesive schedule: TV5 did not introduce advertising until 1999, but increased its turnover tenfold, achieving, for the first nine months of 2001, FRF 24 million. This result is all the more remarkable in the context of the overall slowdown in the advertising market for broadcasting as a whole.
To conclude, Serge Adda informed the Administrative Council that he would be continuing and consolidating the work started by Jean Stock. To meet the challenges of the screen battle throughout the world, the president insisted on the need to broaden TV5's audience and increase its loyalty on all continents.
With this aim in mind, in three months' time he will present a business plan drawn up in cooperation with TV5's partner channels, the relevant governments and the channel's staff.
With the strength of the creative diversity of the French-speaking world, TV5 Monde, through its broadcasts and its Internet site, will continue to be a melting pot of values such as solidarity and cultural diversity.
Contacts: Souné WADE / Nelly BELAIEV - TV5 Communication Department Tel. 01 44 18 55 56 / Fax: 01 44 18 48 28 / presse@europe.tv5.org