Viral campaigns are not just a marketing strategy from the noughties. Even though social media advertising has become a pay-to-play game, the potential for creating engaging brand stories with a worldwide reach has never been bigger. Morten Saxnæs, Head of Brand Activation and Social at & CO, shares insights on how viral hits like TV 2's "All that we share" and the EU Parliament's "Choose your future" were created and lays out their secret recipes.
Speaker(s):
Morten Saxnæs (& CO)
Events:
EBU Connect 2021