Truth Matters: Public service media as a crucial pillar for democracy and trustful information

In these tumultuous times, public service media (PSM) is fighting against wild conspiracy theories, misinformation and polarization.

While audiences have relied on national broadcasters’ news programmes in recent months, how have PSM used this as a brand strength? Kati Bremme, Deputy Director Innovation at France Télévisions, tells us more about the role of marketing in positioning PSM as a pillar for trustful information and how this can support PSM in competing with social media voices.

Kati Bremme (France Télévisions)