EBU Knowledge Exchange 2014
Reaching Young Audiences: The Fragmented Media Landscape as an Opportunity for Public Service Media.
The EBU Knowledge Exchange brings together EBU Members, media professionals and communication scholars, presenting a unique opportunity for ideas sharing and fostering new collaborative partnerships; building a bridge between the worlds of academia and media.
In this 2014 edition, the conference focused on the effects of media fragmentation and the growing multiplicity of content and services on the behaviour of young audiences. The aim was to explore the opportunities for public service media to reach young people and remain a relevant point of reference in this changing media landscape.
- EBU Members, particularly audience researchers and media strategists
- Media and communications scholars
- Other media professionals in fields relevant to the event theme
You can find below the individual presentations from this year's EBU Knowledge Exchange. You can also download all the presentations as .zip file.
Dr Ulla Carlsson, NORDICOM / University of Gothenburg
Dennis Christensen, DR (Danish Broadcasting Corporation)
SESSION 1: INSIGHT, INSPIRATION, INNOVATION
Sharon Green, Radio Results International
Dr Jakob Bjur, TNS-Sifo / University of Gothenburg
Alexandre Callay, Eurodata TV Worldwide
SESSION 2: MEDIA INTELLIGENCE
Ben Keen, IHS Technology
Francesca Cimino, EBU Media Intelligence Service
SESSION 3: YOUNG PEOPLE AND NEWS
Riikka Lätti, EBU Media Intelligence Service
Dr Sascha Hoelig, Hans Bredow Institute
Dr Sjoerd Pennekamp, NPO
Photos by Ausi Petrelius