In the media industry, things move quickly and strategies have to be adapted to keep up. This change puts a great burden on top management resulting in consultants being recruited at great cost. The Executive Programme gives you the tools to make a difference at the highest strategic levels of your media organization. Learn to design winning strategies that will future-proof your own organization and help staff deliver their best.
The Executive Programme is a unique opportunity to engage with leaders from global media companies though lectures, case studies, workshops, simulations, and face-to-face meetings with leaders in their industry.
Last year, we visited the Yahoo! and Fullscreen in Los Angeles, Vice News in New York. We also had guest speakers from the New York Times, Google News, Carnegie Hall and Prehype.
"The Executive Programme gave me an unique opportunity to reflect my strategic thoughts with both academic experts and peers from other public service companies. It was of major help in the change process I had decided to start in Yle News to adapt to the next revolution in news consumption." - Atte Jääskeläinen, Director of News, Sport and Current Affairs, Yle
"The Executive Programme “helped me to” support the digital transformation of UR, and gave me useful tools and knowledge." - Åsa Paborn, chief publisher, UR
“Great Programme - packed with inspiring tools and techniques to take back to my job.” - Sophie Taitt, BBC Head of Production, BBC Comedy
“Great learning journey. Inspirational! I got new tools and a deeper understanding of the changing media landscape.” - Sabina Rasiwala, SVT, Director of communications
This programme is intended for executives from media organizations who will develop future winning strategies and new visions
Ideal candidates should be:
IESE imparts a distinctive vision of leadership in the business world, one that emphasizes professionalism, ethics and the importance of making a positive impact on people and society. IESE is supported by an outstanding faculty of over 100 full-time professors with PhDs from 30 different countries. IESE’s world-class faculty members are first and foremost outstanding teachers, whose aim it is to provide a transformational learning experience for participants.
UCLA Anderson Executive Education develops executives into highly effective leaders. Anchored in the extraordinary intellectual capital of the UCLA Anderson faculty, its programmes deliver a uniquely powerful learning experience, designed with a focus on core management competencies, leadership acumen and strategic thinking. Executives complete its programmes with the knowledge to apply new frameworks and skills to create positive change in their organizations.
Content subject to updates
At a time when content is available instantly in so many formats, traditional media companies need to reinvent themselves. Producing the best content is no longer the sole factor for achieving success. Other issues are equally important in enabling a media company to stay relevant.
This module also addresses the necessity of executive health including exercise (physical movement), diet, stress management, mindfulness and sleep.
In this module, we fully benefit from being in the world creative industry capital.
Special attention is paid to the need for media companies to manage their brand better than ever. It is now paramount to communicate on a broad web of platforms and devices.
This module also focuses on understanding your audience and finding new ways to reach it.
In this module, we take full advantage of being in the world capital of the news business. We also look at innovation from different perspectives and the way it will impact media companies.
06 - 09 Nov 2017
IESE Campus, Barcelona (29-31 May)
UCLA Anderson Campus, Los Angeles (4-8 Sept)
IESE Campus, New York (6-9 Nov)
09 May 2017
Tuition fee: EUR 14,500 per person
The tuition fee includes all course materials and programme activities.
Accommodation and social events package: EUR 3,500 per person
This package is mandatory for all participants. It includes hotel for the duration of the course, breakfasts, lunches and social events.
Total course fees: EUR 18,000 per person
The programme includes accommodation from the day before the start of each module until the final afternoon of each week in a single occupancy bedroom. You can extend your stay at your own cost. Furthermore, any extra charges, such as minibar, laundry and telephone, are at your own expense.
Hotel bookings will be made by Eurovision Academy.
Partners and Sponsors
After three intakes, the Executive Programme alumni group has formed a Media Executive Network at the top level.
Alumni activities include:
Read more about the Eurovision Academy's Executive Programme in the Financial Times!