CASE STUDIES published on 19 Jun 2024

How artificial intelligence got SVT dancing to its own beat

Everywhere, people are talking about the potential of artificial intelligence to help us, hurt us, and change the world. AI is already a decisive force in many settings, including children’s TV production at SVT, where executive producer Calle Gisselsson is using several off-the-shelf tools to make children’s content.

In less than a year, Calle and his team have taught themselves how to use AI to make original, audience-pleasing content in a fraction of the time and at a fraction of the cost.

But laws governing AI are lagging, which means the technology carries unknowns that force Public Service Media (PSM) TV makers to be ultra-wary about how they use it. 

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