EBU NEWS published on 17 Jan 2013

World Snow Day 2013 triples its impact: 435 events in 39 countries

An International Ski Federation (FIS) initiative to promote snow sports among young people, of which the EBU is a partner, has inspired 435 events in 39 countries this coming Sunday (20 January) – three times the number in 2012.

The FIS announced the figures this week as winter resorts around the world make final preparations for the event, which occurs on the third Sunday in January each year.

To promote World Snow Day, the EBU has opened up its global Eurovision network of broadcasting capabilities and Members’ distribution channels to spread the message of World Snow Day 2013 through a promotional trailer.

Some of the confirmed events to take place on Sunday are:

Quebec, Canada: “Mountain in the City”, where a hill has been constructed in the city and ski and snowboard lessons will be offered for children.

Siberia, Russia: “World Snow Forum”, a snow city has been created with games and activities for all children.

Tokyo, Japan: In the busy Roppongi district, a huge a freestyle skiing demonstration will take place and a snow play area constructed for children.

Norway: Ninety-nine ski resorts will open their doors for free skiing and snowboarding throughout the day.

FIS's Bring Children to the Snow Coordinator Andrew Cholinski said: “By the end of October, the number of registrations had tripled compared to the same time last year. The record number of organizers shows a fantastic commitment worldwide to Bring Children to the Snow.”

The FIS has the goal of attracting 500,000 participants to World Snow Day by 2014, its third year. In 2012 200,000 people took part 225 snow sport events across 39 countries, suggesting that this objective is in sight.

For more information and about World Snow Day events visit www.world-snow-day.com