PRESS RELEASE published on 28 May 2013 • Department / Unit Media

Eurovision SONG CONTEST 2013 UNITES VIEWERS WORLDWIDE

More than 170 million viewers in 36 countries* tuned into the 58th Eurovision Song Contest in Malmö, Sweden (14,16 & 18 May), which was won by Danish 20 year old Emmelie de Forest, with the song ‘Only Teardrops’.

In 24 of the 36 countries, more than a third of the population viewed the two Semi-Finals and the Final of the Contest; in eight of those countries, more than half the population tuned in, with interest peaking for Saturday night's Final. An average audience of 54.6 million watched the Final.

In the Nordic countries, the Final was watched by two-thirds of the available audience. The market share for Denmark, whose public service broadcaster DR will host next year's Contest, leapt by more than 50 per cent to almost 80 per cent – 1.7 million viewers in total. The market share for host broadcaster SVT was 84.9 per cent, its best result since 2003.

The biggest increase was registered in the Netherlands, which reached the Final for the first time since 2004. More than 4.8 million viewers in the Netherlands saw singer-songwriter Anouk, who finished ninth – 3.7 million more than in 2012.

Overall, the Eurovision Song Contest final achieved an average market share of 38.3 per cent, 160 per cent more than the average peak time market share of around 15 per cent. The average market share among ESC finalist countries was 47.4 per cent – a massive 187 per cent more than the average peak time market share in those countries.

The show proved slightly more popular among women (57 percent)  than men (43 per cent).

Thirty-nine public broadcasters participated in the 2013 contest, which was transmitted live over the Eurovision and Euroradio networks via Swedish EBU Member SVT.

ABOUT THE Eurovision SONG CONTEST

The Eurovision Song Contest is an annual competition for Members of the European Broadcasting Union (EBU), which are the public broadcasters in their respective countries.

The first contest was held in Lugano, Switzerland, in 1956. Since then, the contest has become a true European tradition.

News and information about the Eurovision Song Contest is available on: www.eurovision.tv

ABOUT Eurovision

Eurovision, operated by the European Broadcasting Union (EBU), is the industry's premier distributor and producer of top quality live sport and news, as well as entertainment, culture and music content.

The Eurovision satellite and fibre network is the largest and most reliable in the world directly plugged in to public service media everywhere.

Eurovision's staff of experienced media professionals acquire and manage media rights on behalf of EBU Members, and provide network, transmission and events services to the broadcasting industry.

web: www.eurovision.com - twitter: @EBU_Eurovision

 

*About Reach Analysis

Reach is based on the total number of people in 36 countries (excluding Armenia and Norway, whose figures are pending) who watched the Song Contest across the two Semi-Finals and Final for at least one minute.

ountries that are excluded from the analysis because they either have no audience measurement system or the data has not yet been made available, include: Albania, Croatia, Kosovo, Malta, Montenegro, San Marino, Slovakia, Switzerland (French-speaking Part), Switzerland (German-speaking Part), Switzerland (Italian-speaking Part). Figures will be updated as data becomes available.

Audience data source:
Eurodata TV Worldwide and relevant partners.

The complete list of 39 competitors in the 2013 Eurovision Song Contest:

Albania (RTSH), Austria (ORF), Armenia (AMPTV), Azerbaijan (Ictimai TV), Belarus (BTRC), Belgium (RTBF), Bulgaria (BNT), Croatia (HRT), Cyprus (CyBC), Denmark (DR), Estonia (ERR), Finland (YLE), France (France3), Georgia (GPB), Germany (NDR), Greece (ERT), Hungary (MTV), Iceland (RÚV), Ireland (RTÉ), Israel (IBA), Italy (RAI), Latvia (LTV), Lithuania (LRT), FYR Macedonia (MKRTV), Malta (PBS), Moldova (TRM), Montenegro (RTCG), the Netherlands (TROS), Norway (NRK), Romania (TVR), Russia (C1R), San Marino (SMTV), Serbia (RTS), Slovenia (RTVSLO), Spain (TVE), Sweden (SVT), Switzerland (SRG SSR), Ukraine (NTU) and United Kingdom (BBC).


SUE NEILEN
Senior Communications Officer
T +41 22 717 2203
M +41 79 376 4920
neilen@ebu.ch

For more information on the event