The EBU and Dutch Host Broadcasters NPO, NOS and AVROTROS have unveiled the dynamic theme art for the Eurovision Song Contest 2020 which celebrates the competition’s 65-year history.
It perfectly accompanies the slogan ‘Open Up’, which was revealed in earlier this month.
The design, created by Dutch agency CLEVER°FRANKE, will inform the visual look for 65th Contest and includes the colours of all the flags of the 41 participating countries.
Over the past 65 years the Eurovision Song Contest has opened itself up to new countries, new talent and new technology. To reinforce that message, a data-driven vignette has been developed that celebrates the story of the Eurovision Song Contest in a contemporary way.
The circular logo is an abstract representation of the flag colours of the 41 countries participating in 2020 in order of their first participation. It builds on the design of previous editions of the Eurovision Song Contest that were held in the Netherlands which were also circular.
The 5 brighter beams shining from the logo represent the years the Netherlands won the competition.
“This design follows the characteristics of Dutch design: minimalistic, experimental and innovative. It tells a story, it’s colorful, festive and, not unimportantly, widely applicable,” said Sietse Bakker, Executive Producer Event of the Eurovision Song Contest 2020.
“Coincidentally, the first Eurovision Song Contest was opened by the Netherlands in 1956, hence the timeline starts with the colours of the Dutch flag.”
Jon Ola Sand, the EBU’s Executive Supervisor of the Eurovision Song Contest added: “We are extremely pleased with the artwork for the Eurovision Song Contest 2020 that perfectly celebrates our 65-year heritage. The impactful design also encapsulates the event’s modern values of diversity and inclusivity and beautifully complements this year’s slogan ‘Open Up’“.
11 Dutch agencies competed to provide the artwork for the 65th Eurovision Song Contest. CLEVER°FRANKE won the bid and developed the emblem with the help of proprietary software.
41 EBU Members and Associates will ‘Open Up’ at the Eurovision Song Contest 2020 in Rotterdam on 12, 14 and 16 May.