Geneva, 26 August 2011 –The European Broadcasting Union (EBU)* tomorrow launches the pilot version of Eurovision TV Lab, originally created in 2009 by Dutch public broadcaster NPO**. From Saturday 27 August 2011 to 3 September 2011, viewers in Germany, the Netherlands, Belgium and Slovenia will be able to use social networks*** to choose which TV formats they would like to see on their screens.
Based on an original Dutch concept which met with huge success among younger audiences, the Eurovision TV Lab was developed by the EBU and NPO. Offered by the EBU to its 85 national Member broadcasters, this pilot project will be trialled by ZDF (Germany), RTVSLO (Slovenia) and VRT (Belgium). Many other public broadcasters are closely observing how it works before signing up for next year’s Eurovision TV Lab.
Whether current events, drama, music or chat, the audience will for the first time have the opportunity to act as TV critics or commissioning editors, giving feedback through social networks and voting for their favourite programmes, which will as a result appear on their screens. All shows will be broadcast on TV for the first time.
During the Eurovision TV Lab week broadcasters will not only show their own national pilots but will have the opportunity to broadcast the pilots of other participating countries for their domestic audiences.
Roek Lips, NPO’s channel manager and creator of the TV Lab in the Netherlands, hailed the project as the “future way of interacting with the audience, providing them with the programmes they want”.
Bettina Brinkmann, Head of Entertainment, Fiction & Arts stated, “This is an innovative and exciting way to offer younger audiences a choice of new public service television formats.”
NPO developed a measuring tool for the project to assess the impact of a programme. Monitoring interactivity and reactions on social networks enables the popularity of programmes to be gauged. A full report will be available with the results of the audience reactions on 12 September.
Note to editors:
* The EBU serves 85 national media organizations in 56 countries in and around Europe. It represents its Members and promotes the values and distinctiveness of public service media in Europe and around the world. The Eurovision and Euroradio networks deliver news, sports, events and music to EBU Members and other media organizations. Services to Members range from legal advice, technical standardization and development to coproduction and exchange of quality European content. For more information about the EBU: www.ebu.ch
** The TV Lab initiative started out in the Netherlands in 2009 and was created by channel manager at Nederland 3, Roek Lips. It began as a theme week on Nederland 3, in which producers and creators were given the opportunity to showcase new programmes and so that they could be judged by TV critics and audiences. As a result eight programmes that were broadcast during TV Lab 2009 have become a regular feature on Nederland 3.
***Nederland 3 will broadcast 24 formats from 29 August 2011 to 3 September 2011. From Monday to Friday a different host will present the programmes every evening live from a green room with producers, writers, journalists and popular personalities. Pilot programmes from NPO include a cross-platform drama from Israel’s Armoza Formats, Restarts. NPO TV Lab Blog: http://www.tvlab.nl/
ZDF will broadcast 10 pilots from 27 August 2011 to 3 September 2011 including three comedy formats. ZDF pilots will be made available on its NEO catch-up service. The ZDF TV Lab blog launched two weeks ago and has become ZDF’s second most popular blog: www.tvlabblog.zdfneo.de l ZDF TV Lab website
RTVSLO will produce a live show on 3 September 2011 during prime time until 02.00.
RTVSLO TV Lab web page
VRT will broadcast the programmes at a date to be announced.
NPO channel manager and creator of TV Lab
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