An EBU-led investigation into the future of public service media (PSM) in Europe has prompted Asian academics and broadcasters attending a conference sponsored by associate member and Japanese broadcaster NHK to pre-empt changes to their own media landscape.
Dr. Roberto Suárez Candel, who heads the EBU Media Intelligence Service and who presented a keynote address on the landmark EBU project VISION2020, said many of the findings were already familiar to academics and PSM executives who attended the 7th bi-annual Re-Visionary Interpretations of the Public Enterprise (RIPE) conference entitled "Public Service Media Across Boundaries” in Tokyo at the end of August.
“It was apparent that the report had been downloaded by many conference goers, some of whom quoted key recommendations in their presentations,” said Dr Suárez Candel. “It was rewarding to find that the report is valued beyond the EBU community. Its recommendations represent a starting point for our Asian counterparts to begin developing their own theories about how PSM should develop in the region.”
The three-day conference was also attended by Senior Media Analyst Dr. David Fernández Quijada and Hans Laroes who chairs the EBU Values Taskforce, and was organized in association with the Institute for Media and Communications Research, Keio University on behalf of RIPE, (Re-Visionary Interpretations of the Public Enterprise).
“The role PSM has to play in advancing democracy in the 21st Century is a discussion academics and our colleagues from the Asian Broadcasting Association are eager to engage in,” Dr. Suárez Candel said. “In Asia, many PSM lack independence from their national governments or function directly as state broadcasters. Democracy in its familiar form – and therefore the role of PSM – is not always understood and implemented as it is in Europe. Many PSM operators face even bigger challenges than our Members in Europe because they do not have the traditional support of audiences.”
Other topics explored included the growth of multinational media companies and their cross-boundary influences; cross-border channels; trade in formats and programming; development in technology and platforms, changing tastes and perceptions among audiences, and the influence of supranational instruments and agencies.