MASTER CLASSDepartment / Unit Academy

Executive programme

Develop your company's strategy by yourself!

  • At times when it is necessary to move fast and to draft news strategies rapidly, change puts a great burden on top management.
  • Consultants are often recruited to analyse the situation and define new strategies.
  • The Executive Programme empowers you to make a difference: you will be able to draft strategies for the future and lead change in your own organization.

Join the conversation: @EBU_Academy #EBUexecutive

Dates and venues

3 modules:

  • IESE Campus, Barcelona: 2 to 4 June 2015
  • UCLA Anderson Campus, Los Angeles: 30 August to 4 September 2015
  • IESE Campus, New York: 18 to 22 October 2015

Who it's for

  • This programme is intended for executives from media organizations who will develop future winning strategies and new visions

Ideal candidates should be:

  • Fluent in English for business purposes
  • Members of the executive committee, heads of a major business unit or senior functional heads
  • They should have at least 10 years’ experience in a management position

IESE & UCLA Faculty

IESE imparts a distinctive vision of leadership in the business world, one that emphasizes professionalism, ethics and the importance of making a positive impact on people and society. IESE is supported by an outstanding faculty of over 100 full-time professors with PhDs from 30 different countries. IESE’s world-class faculty members are first and foremost outstanding teachers, whose aim it is to provide a transformational learning experience for participants.

UCLA Executive Education develops executives into highly effective leaders. Anchored in the extraordinary intellectual capital of the UCLA Anderson faculty, its programmes deliver a uniquely powerful learning experience, designed with a focus on core management competencies, leadership acumen and strategic thinking. Executives complete its programmes with the knowledge to apply new frameworks and skills to create positive change in their organizations.

Programme objectives

  • Acquire the skills to build and implement your broadcaster’s strategy for the future
  • Understand the latest major developments in media and discover new opportunities
  • Update your knowledge of brand management and platform strategy
  • Understand the importance of developing new business models
  • Develop leadership skills to drive innovation and change
  • Build an international network

Content outline

Full programme is available upon request

Module 1: A digital mindset (IESE Campus, Barcelona)

At a time when content is available instantly in so many formats, traditional media companies need to reinvent themselves. Producing the best content is no longer the sole factor for achieving success. Other issues are equally important in enabling a media company to stay relevant.

Main topics:

  • Discovering the latest trends in strategic business thinking to shape your organization for the future
  • Understanding the digital revolution: Platform strategy, social media, new competitors from the sector and how to create a digital mindset
  • Applying models to create value at each level of a service business

This module also addresses the necessity of executive health including exercise (physical movement), diet, stress management, mindfulness and sleep.

Module 2: A business mindset (UCLA Anderson Campus, Los Angeles)

In this module, we fully benefit from being in the world creative industry capital.

Special attention is paid to the need for media companies to manage their brand better than ever. It is now paramount to communicate on a broad web of platforms and devices.

This module also focuses on understanding your audience and finding new ways to reach it.

Main topics:

  • Understanding the specific needs of millennial customers by sharing with them and not adopting a top-down approach in order to develop your social currency
  • Discovering how media companies gain inspiration from the new business models created by tech companies
  • Developing methods to visit your own future as a way to improving key attributes
  • Working on your leadership skills through a journey of self-assessment and personal discovery
  • Mastering the finance essentials to ensure you have all the tools you need to steer your organization

Module 3: From thinking to action (IESE Campus, New York)

In this module, we take full advantage of being in the world capital of the news business. We also look at innovation from different perspectives and the way it will impact media companies. Our journey ends with a lecture on resilience, because the best leaders are often the ones who learn the most from their failures.

Main topics:

  • Becoming an "Intrapreneur" to drive innovation inside your organization
  • Continuously reinventing yourself to cope with changes
  • Leveraging networks to implement changes
  • Coping with uncertainty, critical changes and failures as the ultimate leadership skills
  • Developing action plans as key tools to drive growth in times of change


A unique opportunity to engage with leaders from global media companies though lectures, case studies, workshops, simulations, and face-to-face meetings with leaders in their industry.

Last year, we met top executives from NBC, PBS, the New York Times, YouTube, the YES Network (The New York Yankees TV Station), Sony Pictures, Pfizer.



02 Jun - 22 Oct 2015


IESE Campus, Barcelona / UCLA Anderson Campus, Los Angeles / IESE Campus, New York

Registration Deadline

30 Apr 2015

Registration details

The registration deadline has passed. Please contact the Business Training Manager directly for more information:

Applications are subject to a review procedure by the EBU Selection Committee to ensure that participants have the required level of responsibility, leadership potential and language skills.


Tuition fee: EUR 14,500 per person

The tuition fee includes all course materials and programme activities.

Accommodation and social events package: EUR 3,500 per person

This package is mandatory for all participants. It includes hotel for the duration of the course, breakfasts, lunches and social events.

Total course fees: EUR 18,000 per person


The programme includes accommodation from the day before the start of each module until the final afternoon of each week in a single occupancy bedroom. Should you wish to extend your stay, you should contact the hotel personally. All additional costs shall be borne by the participant. Furthermore, any extra charges, such as minibar, laundry and telephone, are at your own expense.

Hotel bookings will be made by Eurovision ACADEMY.

Working languages


Additional details

Read more about the Eurovision ACADEMY's Executive Programme in the Financial Times!

Plus, here's what others have said:

"I just wanted to let you know that Björn, our Director of Programming, came back from the first week of the Executive Programme in Barcelona very, very excited. He told me that the week had been great. Really good and inspiring, great networking, excellent speakers and last but not least a great week for focusing and having a time to reflect and think!"

- Cilla Benkö, Director General, Sveriges Radio AB

"Among the best things I’ve done in the field of professional education so far.”

- Adrian Zaugg, Head of Corporate Strategy, SRG SSR


Partners and Sponsors



UCLAA Anderson

Contact details

Frederic Frantz
Business Training Manager
+41 22 717 21 48