Develop your company's strategy by yourself!
This programme is intended for executives from media organizations who will develop future winning strategies and new visions
Ideal candidates should be:
IESE imparts a distinctive vision of leadership in the business world, one that emphasizes professionalism, ethics and the importance of making a positive impact on people and society. IESE is supported by an outstanding faculty of over 100 full-time professors with PhDs from 30 different countries. IESE’s world-class faculty members are first and foremost outstanding teachers, whose aim it is to provide a transformational learning experience for participants.
UCLA Executive Education develops executives into highly effective leaders. Anchored in the extraordinary intellectual capital of the UCLA Anderson faculty, its programmes deliver a uniquely powerful learning experience, designed with a focus on core management competencies, leadership acumen and strategic thinking. Executives complete its programmes with the knowledge to apply new frameworks and skills to create positive change in their organizations.
Full programme is available upon request
At a time when content is available instantly in so many formats, traditional media companies need to reinvent themselves. Producing the best content is no longer the sole factor for achieving success. Other issues are equally important in enabling a media company to stay relevant.
This module also addresses the necessity of executive health including exercise (physical movement), diet, stress management, mindfulness and sleep.
In this module, we fully benefit from being in the world creative industry capital.
Special attention is paid to the need for media companies to manage their brand better than ever. It is now paramount to communicate on a broad web of platforms and devices.
This module also focuses on understanding your audience and finding new ways to reach it.
In this module, we take full advantage of being in the world capital of the news business. We also look at innovation from different perspectives and the way it will impact media companies. Our journey ends with a lecture on resilience, because the best leaders are often the ones who learn the most from their failures.
A unique opportunity to engage with leaders from global media companies though lectures, case studies, workshops, simulations, and face-to-face meetings with leaders in their industry.
Last year, we met top executives from NBC, PBS, the New York Times, YouTube, the YES Network (The New York Yankees TV Station), Sony Pictures, Pfizer.
02 Jun - 22 Oct 2015
IESE Campus, Barcelona / UCLA Anderson Campus, Los Angeles / IESE Campus, New York
30 Apr 2015
The registration deadline has passed. Please contact the Business Training Manager directly for more information: firstname.lastname@example.org
Applications are subject to a review procedure by the EBU Selection Committee to ensure that participants have the required level of responsibility, leadership potential and language skills.
Tuition fee: EUR 14,500 per person
The tuition fee includes all course materials and programme activities.
Accommodation and social events package: EUR 3,500 per person
This package is mandatory for all participants. It includes hotel for the duration of the course, breakfasts, lunches and social events.
Total course fees: EUR 18,000 per person
The programme includes accommodation from the day before the start of each module until the final afternoon of each week in a single occupancy bedroom. Should you wish to extend your stay, you should contact the hotel personally. All additional costs shall be borne by the participant. Furthermore, any extra charges, such as minibar, laundry and telephone, are at your own expense.
Hotel bookings will be made by Eurovision ACADEMY.
Read more about the Eurovision ACADEMY's Executive Programme in the Financial Times!
Plus, here's what others have said:
"I just wanted to let you know that Björn, our Director of Programming, came back from the first week of the Executive Programme in Barcelona very, very excited. He told me that the week had been great. Really good and inspiring, great networking, excellent speakers and last but not least a great week for focusing and having a time to reflect and think!"
- Cilla Benkö, Director General, Sveriges Radio AB
"Among the best things I’ve done in the field of professional education so far.”
- Adrian Zaugg, Head of Corporate Strategy, SRG SSR
Partners and Sponsors