Social media have emerged as a fully-fledged outlet for broadcasters to publish their content and engage with their audiences. Each platform constitutes a separate ecosystem and requires a different approach.
Learning from Swedish Radio’s experience, media managers will explore how to integrate social media into their content production and distribution strategy, define relevant objectives, recruit and lead competent teams of professionals and manage crises.
From 12.00 to 13.30, arrival and sandwich lunch
Start of the training at 12.30
Module 1: How to make an old analogue corporation work in a digital age
Module 2: Winning synergies
Module 3: How to structure and manage threats and hate towards journalists
Module 4: The ABCs of crisis communication and dialogue
Module 5: How to recruit team members with social media skills
Workshop: How to move on and action points
Simon Gooch, Digital Director
Augustin Erba, Head of News publishing Ekot
Christian Gillinger, Head of social media team
Emmy Rasper, Show host at talk radio P1
Emelie Vangen Lindgren, Member of social media-team
Susanna Wictorzon, Web and social media editor at local radio P4 Väst
27 - 28 Apr 2017
25 Apr 2017
The price includes tuition, course material and coffee breaks. It does not include any other meals, travel or hotel costs.
All participants are responsible for their own accommodation during the Master Class. However, SR recommends you the following hotels.
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