A major player in the new mobile and social media world is the viral video – video that relies on users sharing it to find its mass audience. By analysing successful, or less successful, videos, we identify the principles to bear in mind when aiming for viral. These principles will be examined and illustrated with recent examples from organizations doing the most cutting-edge work in this area.
This course will also show how successful channels and programmes can use viral videos as part of their overall media strategy to find new audiences and keeps them coming back for more.
The Master Class will also provide an opportunity to learn from each other in a ‘clinic’ where we work through videos and programmes that participants have produced, examining what lessons can be learnt.
Introduction: The growth of online video
Module 1: Viral Media
Module 2: Psychology of sharing
The clinic (part 1)
Module 3: Programme strategy
Module 4: Channel strategy
The clinic (part 2)
Nouvo news videos are designed to reach out to the Millenials on the social and mobile platforms they favour, Twitter and Facebook. Initially launched by RTS in French speaking Switzerland, this very successful format is now available in the 4 national languages of the country as well as English.
By Amélie Boguet, Chief video producer, RTS, Switzerland
16 - 17 Nov 2017
15 Nov 2017
The price include tuition, course materials and coffee breaks. It does not include any other meals, travel or hotel costs.
Eurovision Academy dot not make hotel reservations. However, we have negociated competitive rates with some hotels near the venue and the city centre. Please contact the hotel of your coince directly.