MASTER CLASSDepartment / Unit Academy

Viral videos: A new type of media product

A major player in the new mobile and social media world is the viral video – video that relies on users sharing it to find its mass audience. By analysing successful, or less successful, videos, we identify the principles to bear in mind when aiming for viral. These principles will be examined and illustrated with recent examples from organizations doing the most cutting-edge work in this area.

This course will also show how successful channels and programmes can use viral videos as part of their overall media strategy to find new audiences and keeps them coming back for more.

The Master Class will also provide an opportunity to learn from each other in a ‘clinic’ where we work through videos and programmes that participants have produced, examining what lessons can be learnt.

Who it's for

  • Online content producer
  • Programmd and channel commissioner
  • Editor-in-chief
  • Journalist
  • Multiplatform concept designer
  • Head of creative unit
  • Head of operational marketing
  • Social media coordinator

What you'll learn

  • Understand how and why a video becomes viral through case studies
  • Understand how to rightly mix platforms, storytelling attributes and communities to create high-engagement videos which support your programme and channel strategy
  • Learn from online content providers about topics, videos and shows currently popular on the internet

Content outline

Day 1: from 13:00 to 17:30

Introduction: The growth of online video
Module 1: Viral Media
Module 2: Psychology of sharing
Case study
The clinic (part 1)

Day 2: from 09:00 to 13:00

Module 3: Programme strategy
Module 4: Channel strategy
The clinic (part 2)

Case study 1

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Nouvo news videos are designed to reach out to the Millenials on the social and mobile platforms they favour, Twitter and Facebook. Initially launched by RTS in French speaking Switzerland, this very successful format is now available in the 4 national languages of the country as well as English.

By Amélie Boguet, Chief video producer, RTS, Switzerland

Faculty member

Portfolio

Details

16 - 17 Nov 2017

Venue

EBU, Geneva

Registration Deadline

15 Nov 2017

Registration details

Fees

  • 1st participant: EUR 750
  • 2nd participant from the same company: EUR 562.50 (25% discount)
  • Additional participant from the same company: EUR 375 (50% discount)

The price include tuition, course materials and coffee breaks. It does not include any other meals, travel or hotel costs.

Payment and cancellation policy

Accommodation

Eurovision Academy dot not make hotel reservations. However, we have negociated competitive rates with some hotels near the venue and the city centre. Please contact the hotel of your coince directly.

Hotels offering special rates for the EBU/Eurovision (pdf)

Working languages

English

Contact details

Hélène Rauby-Matta
Business Development Manager

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