DIGITAL TECHNOLOGIESDepartment / Unit Academy Media

Go vertical with Snapchat or Instagram

Understand what works best for you

Snapchat and Instagram are battling over younger audiences. The Master Class identifies the specifics of each platform – features and user experience – to help you create the best stories. It also explores the shared grammar of vertical storytelling.

Who it's for

  • Digital-platform experts
  • Heads of publishing
  • Digital journalists, producers and editors/community managers

What you'll learn

  • Key features and functions of Snapchat and Instagram
  • What makes vertical storytelling different
  • How to create engaging content on Instagram/Snapchat stories
  • Publishing scenarios

Content outline

Day 1: 13:00 - 18:00

  • Module 1: Instagram vs Snapchat, identifying the key opportunities
  • Module 2: Instagram best practice
  • Module 3: Pioneering vertical video - Exploring the emerging languages of this form of storytelling
  • Case studies:
    - NRK Sport
    - SVT Likka Aktuellt
  • Story clinic

Day 2: 09:00 - 13:00

  • Module 4: Snapchat best practice
  • Personal exercise: build Instagram and Snapchat stories based on today’s news
  • Review stories produced
  • Key learning and action points

Equipment needed

Smartphones and tablets with the Instagram and Snapchat apps already downloaded

Guest speakers

Charlotte Maeland, Project manager, Social Media, NRK Sport
Charlotte will explain how Instagram and Snapchat fit within the social media strategy at NRK and how content makers are trying to use the tools in new ways.

Malin Andersson, Reporter/Producer, Lilla Aktuellt, SVT
Malin will explain why children's news on Swedish TV has moved attention from using Snapchat to Instagram Stories and how producers are using analytics to help inform their decisions.

Faculty member


04 - 05 Dec 2017


EBU, Geneva

Registration Deadline

01 Dec 2017

Registration details


  • 1st participant: EUR 750
  • 2nd participant from same company (25% discount): EUR 562.50
  • Additional participants from same company (50% discount): EUR 375 per person

The price includes tuition, course materials and coffee breaks. It does not include any other meals, travel or hotel costs. 

Payment and cancellation policy


EBU Academy do not make hotel reservations. However, we have negotiated competitive rates with some of the hotels near the venue and the city centre. Please contact the hotel of your choice directly. 

Hotels offering special rates for the EBU/Eurovision (pdf)


Working languages


Contact detail

Hélène Rauby-Matta
Business Development Manager
+41 22 717 24 21

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