Contribution to Society
Executive tools to demonstrate the value of public service media
As we enter the era of the "purpose economy", demonstrating the value of public service media has never come at a more important time. To help our Members face their upcoming advocacy challenges, our strategic initiative now offers:
Draw inspiration from Directors General from EBU Members on how to develop a value-focused organization. Hear what it took to put purpose at the core of their organization, how value works in practice and why their personal involvement mattered.
EBU Members can login to watch the videos.
Cilla Benkö (SR)
Petr Dvořák (CT)
Monika Garbačiauskaitė-Budrienė (LRT)
Gilles Marchand (SRG SSR)
Jean-Paul Philippot (RTBF)
Alexander Wrabetz (ORF)
Merja Ylä-Anttila (YLE)
Discover how to step by step turn your broadcaster into a value-focused organization.
In this Executive Guide, we have brought together the learnings from EBU Member directors general across Europe. These leaders have already launched and capitalized on research and advocacy strategies to identify and highlight the impact PSM have.
You will learn how to rethink your organization’s purpose, define its value, develop a long-term strategy, measure your impact and build a meaningful story. You will also find out how, as director general, you can connect employees, stakeholders and, most importantly, citizens to the value your organization creates for society.
Download the Executive Guide now and launch your value journey!
Harness our Members’ best practices together with international impact data, facts and statements to build your own advocacy campaign about the vital role your organization plays in these 3 areas:
Understand how audiences feel about the difference public service media makes to their lives. Take a...
Public service media (PSM) are the cornerstone of a healthy democracy. They stimulate discourse, help...
Public service media (PSM) are essential to securing a strong national media industry, a healthy democracy and a cohesive society. Even before the COVID-19 crisis, communicating the legitimacy and importance of PSM was vital. Now, it is an urgent need.
Through our contribution to society (C2S) framework, we help your organization set up a strategy to measure and analyse your impact on society. We also support you in developing a narrative that demonstrates the value you deliver.
These are the four ways we help you:
Browse and download our Contribution to Society guides and reports below. You can also find our curated collection of outside reports on methods and practices to measure impact and communicate the contribution to society in our C2S publications library.
Audiences may have been consuming a lot of news lately, but the dangerous trend of news avoidance has...
This comprehensive resource guide includes best practices, case studies, and lessons learnt by EBU Members...
Join over 250 C2S champions from 75 Members and Associates in 42 countries to discover and share ideas and find solutions about how to turn your broadcaster into a value-focused organization. Get data and arguments and discover cases focused on Contribution to Society activities from the most advanced Members and other commercial and non-profit organizations.