Contribution to Society
Executive tools to demonstrate the value of public service media
The Value of Public Service Media
As we enter the era of the "purpose economy", demonstrating the value of public service media has never come at a more important time. To help our Members face their upcoming advocacy challenges, our strategic initiative now offers:
- Interviews with EBU Member directors general who have already put value and impact measurement at the core of their strategies
- An executive guide on how to effectively prepare and launch your organization’s value journey
- Casebooks showcasing how our Members use data, communications campaigns, events, impact research and content to demonstrate the value they deliver
- Help from our Strategy and Media Intelligence Service teams in designing and launching your value project
Directors General Interviews
Draw inspiration from Directors General from EBU Members on how to develop a value-focused organization. Hear what it took to put purpose at the core of their organization, how value works in practice and why their personal involvement mattered.
EBU Members can login to watch the videos.
Cilla Benkö (SR)
Petr Dvořák (CT)
Monika Garbačiauskaitė-Budrienė (LRT)
Gilles Marchand (SRG SSR)
Jean-Paul Philippot (RTBF)
Alexander Wrabetz (ORF)
Merja Ylä-Anttila (YLE)
Executive Guide
Discover how to step by step turn your broadcaster into a value-focused organization.
In this Executive Guide, we have brought together the learnings from EBU Member directors general across Europe. These leaders have already launched and capitalized on research and advocacy strategies to identify and highlight the impact PSM have.
You will learn how to rethink your organization’s purpose, define its value, develop a long-term strategy, measure your impact and build a meaningful story. You will also find out how, as director general, you can connect employees, stakeholders and, most importantly, citizens to the value your organization creates for society.
Download the Executive Guide now and launch your value journey!
Casebooks
Harness our Members’ best practices together with international impact data, facts and statements to build your own advocacy campaign about the vital role your organization plays in these 3 areas:
The Value of Public Service Media: Democracy and Citizenship Casebook Members Only
Public service media (PSM) are the cornerstone of a healthy democracy. They stimulate discourse, help...
The Value of Public Service Media: Creative Industries Casebook Members Only
Public service media is a significant driver of the cultural and creative sector boosting national economies...
The Value of Public Service Media: Young Audiences Casebook Members Only
Public service media plays an important role in children’s and young people’s lives. They help young...
Measuring Your Contribution to Society
Public service media (PSM) are essential to securing a strong national media industry, a healthy democracy and a cohesive society. Even before the COVID-19 crisis, communicating the legitimacy and importance of PSM was vital. Now, it is an urgent need.
Through our contribution to society (C2S) framework, we help your organization set up a strategy to measure and analyse your impact on society. We also support you in developing a narrative that demonstrates the value you deliver.
What you get
These are the four ways we help you:
- Check-in: we give you an overview of the PSM Contribution to Society framework and help introduce the C2S mindset to your organization.
- Take off: we help you identify the issues that matter most to your stakeholders and understand the role your organization should play in addressing them.
- Boost: we support you in taking your ongoing projects to the next level; develop a compelling and meaningful narrative about the benefits your organization brings to society; and align the C2S mindset to your corporate strategy.
- Executive lounge: this workshop is especially designed for leadership/executive boards and will equipe you with the necessary tools to build a strategic and purpose-led vision that will accelerate your organization's transformation.
Publications
Browse and download our Contribution to Society guides and reports below. You can also find our curated collection of outside reports on methods and practices to measure impact and communicate the contribution to society in our C2S publications library.
Experimenting with News Fatigue and News Avoidance Login Only
Audiences may have been consuming a lot of news lately, but the dangerous trend of news avoidance has...
C2S Document Library Members Only
A collection of original reports and their curated summaries on methods and practices to measure impact...
PSM Contribution to Society Toolkit Members Only
This comprehensive resource guide includes best practices, case studies, and lessons learnt by EBU Members...
Join Our Community or Events
Join over 250 C2S champions from 75 Members and Associates in 42 countries to discover and share ideas and find solutions about how to turn your broadcaster into a value-focused organization. Get data and arguments and discover cases focused on Contribution to Society activities from the most advanced Members and other commercial and non-profit organizations.
You can become part of the PSM Contribution to Society community on LinkedIn, sign up for our newsletter or take part in one of our upcoming events!
Get in touch
