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Home Events FUTURE MEDIA MEETING
Group meetings

FUTURE MEDIA MEETING

Forum for Members to discuss areas of common interest involving digital media in the content, format and delivery domains...

You are invited to a special event, "FUTURE MEDIA" during the Eurovision Media Summit, in Brussels, on Wednesday 29th May 2013.

The event will be divided into 3 parts:

1 - HERITAGE IS IMPORTANT 

Join us for a morning session to find out how LEGO has created one of the world's most successful online communities, and how broadcasters could benefit from their experience and insight.

Peter Espersen, Head of LEGO's Online Communities, and Yun Mi Antorini, LEGO Community Strategist, will share their strategic building blocks with Claire Wardle, a social media expert who has worked extensively with the BBC and other broadcasters around the world. Claire is currently Director of News Services at Storyful, the social media news agency.
Participating at the event will be the newly created Future Media (FMG) and Access Service (ASG) Groups.

2 -  INVOLVING FANS IN THE DAY TO DAY BUSINESS

In this session we will discuss the Golden Rules for managing Communities and some good and not-so-good case studies.

3 - LAB WORKSHOP

The attendees will be divided in working groups and have the opportunity to put into practice the knowledge and information Peter, Claire and Jun Me shared. 

4 -  FUTURE MEDIA GROUP ADVISORY BOARD

The LAB Workshop will be followed by a closed session (FMG Members only) where we will officially launch the Future Media Group (FMG) activities: the FMG will advise Eurovision Media Strategy on the future development of the EBU MEDIALAB.

Register now! (Early Bird Rate until 15 March)


See you in Brussels!

 

 

FINAL AGENDA

Joint morning session with the Access Services participants

09:30 – 09:35 INTRODUCTION AND WELCOME

1st SESSION - HERITAGE IS IMPORTANT
09:35 – 09:45 EBU HISTORY
09:45 – 10:05 LEGO HISTORY: PETER ESPERSEN, Head of Online Communities (Global), Lego
10:05 – 10:20 HOW BROADCASTERS BUILD COMMUNITIES: CLAIRE WARDLE, Storyful

10:20 – 10:30 Q&A

2nd SESSION - INVOLVING FANS IN THE DAY TO DAY BUSINESS
10:30 – 10:50 GOLDEN RULES FOR INTERACTING WITH YOUR COMMUNITY
10:50 – 11:10 CASE STUDIES: THE GOOD, THE BAD AND THE UGLY

11:10 – 11:20 Q&A

11:20 – 11:40 Coffee break

3rd  SESSION - HOW TO APPLY LEGO COMMUNITY STRATEGY TO PSM
11:40 – 12:30 CONVERSATION WITH:
PETER ESPERSEN, Head of Online Communities (Global), Lego
YUN MI ANTORINI, Community Strategist, Lego
CLAIRE WARDLE, Storyful
12:30 – 12:45 LAB SET UP AND EXPLANATION

12:45 – 13:45 Lunch

Access Services meeting to start in room Elisabeth

LAB WORKSHOP SESSION
13:45 – 15:00 HOW TO BUILD A COMMUNITY FROM SCRATCH
15:00 – 15:15 Coffee break
15:15 – 15:30 LAB WORKSHOP - RESULTS
15:30 – 17:30 FUTURE MEDIA GROUP ADVISORY BOARD PRESENTATION AND INITIAL ACTIVITIES /Closed-door session

17:30 End of meeting

 

Venue

Plaza Hotel, Media Summit, Brussels

Event contact

Eurovision Media Strategy Unit
mediastrategy@ebu.ch
+41 22 717 24 22

Additional Event Details

AGENDA
English version / .PDF

GUESTS

PETER ESPERSEN
Head of Online Communities
(Global) Lego

YUN MI ANTORINI
Community Strategist
Lego

CLAIRE WARDLE
Director of News Services
Storyful