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Social Media Trends Summit 2015

The Eurovision Social Media Trends Summit (#EVNSocial) is the annual event to explore strategies and to exchange knowledge and best practice in the field of social media for public service media with the wider EBU Membership.

The Members-only Summit, organised by the Eurovision Social Media Trends Group, is taking place at the London School of Economics on Thursday 26th March.

Social media is now an integral part of public service broadcasting. Maximising the use of social platforms has become key to making the case for public service media as it allows us to understand our audiences better and to be more relevant to them; to increase engagement and interactivity; to empower, curate and share stories and messages; and to become the most relevant source of information for our audiences. 

The Summit will be followed on Friday 27th March by the annual Polis Journalism Conference at the same venue. 

Speakers will include...

  • Cilla Benkö (Director-General, Swedish Radio)
  • Rasmus Thaarup  (Head of Social Media Research, DR)
  • Mukul Devichand (Creator of @BBCtrending, presenter and series producer)
  • Ingeborg Volan (Head of Social Media, NRK)
  • Laura-May Coope (social media strategist for the BBC, X Factor and MTV) 
  • Jon Ola Sand (Eurovision Song Contest Executive Supervisor) & Sietse Bakker (Event Supervisor)
  • Alex Trickett (Head of Sports, Twitter)
  • Olliver Osbourne (Social Media Coordinator, Vice)
  • Dan Spicer (Head of Community, Hootsuite)
  • Laurent Dehasse (Head of Media Partnerships, Vigiglobe)
  • Raja Shariff, Strategy and Development at Al-Jazeera (AJ+)
  • Will Guyatt (Head of Communications, Instagram)
  • Steve Godman (Marketing Director, IMI)

Join us for...

Best practices & inspiration
You will hear case studies of engagement, interactivity and audience participation from EBU Members and distinguished guests.

Tips and tools for your daily work
Find out how other broadcasters are measuring the success of their social media strategies.

Creativity and content strategy
Get practical advice on how to improve their skills on creative storytelling and social media.

All attendees will be invited to send questions and challenges in advance and during the different sessions. We will collect them, structure them and present them to our experts and speakers to provide guidance and advice during the workshop.

Networking opportunities
You will exchange ideas and experience with colleagues coming from public broadcasters across Europe. There will be regular coffee breaks, peer-to-peer discussions and time for exploring opportunities to do more together to maximise the impact of our social media strategies.

Topics for discussion will include

  • Choosing the right platforms for different content genres;
  • Best practices in visual social storytelling, social business intelligence tools and real-time social listening;
  • Maximising your resources and the impact of your strategies;
  • How to measure your Return on Society;
  • Overcoming resistance and motivating colleagues to use social media.

Download programme

Final Programme SMTS2015.pdf


London School of Economics (LSE), Houghton Street London WC2A 2AE, United kingdom


LSE, Polis