16th Eurovision Academy Assembly
Business Training Manager
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This year's Assembly, held in partnership with HRT, took place in Split. The theme was ‘how to create learning organizations’. In his welcome speech the Director General of HRT Goran Radman expressed the true commitment that HRT has for talent development, training and progress in Public Media.
Keynote speaker Brian Dalton, managing director of Corporate Development and member of the RTÉ Executive Board shared his vision of future public service media and the impact it should have on society.
In a panel discussion on ‘visiting your future’ Atte Jääskeläinen, director of News, Sport & Current Affairs at YLE Finland introduced the YLE news app, a tool allowing audiences to tailor the news feed to their own interests.
Another panel focused on how to learn fast and at any time with e-learning, microblogging and in-house wikis. As cost saving is more and more an issue for public broadcasters, all delegates recognized the value of these tools to lower their training costs.
Other topics such as ‘learning with and from the audience’ and cyber-bullying were also covered at the assembly.
“I have learned about innovation in our organization and importance to keep being innovative credible and relevant to our users,” said Sabrina Povsic Stimec, Head of Public Relations at RTV Slovenia.
“I also got information on topics I was not aware before such as cyber harassment. The case studies presented here gave me some ideas how to solve problems in our organization and what kind of education topics and changes need to be done in a system,” she added.
Christina Johannesson, Head of newsgathering at SVT, Sweden was equally enthusiastic about the Assembly. “I learned about methods to find news in everyday life, about fantastic apps to use and how other newsrooms work on digitalization. “
The head of the Eurovision Academy Nathalie Labourdette also presented the department’s annual report and key figures.
In 2014–2015, Eurovision Academy delivered 65 courses attended by representatives from 70 EBU Members. With a 98% satisfaction rate, the Academy more than ever plays the role of academy for EBU Members’ own academies.
Who it's for
- Talent and development managers
- Chief learning officers
- Heads of international relations & human resources
- Strategy and change Managers